Enrolment Management Associate

**Enrolment Management Associate**
- Lauremont acknowledges that we engage in learning on the traditional territory of the Anishinaabe, Haudenosaunee, Huron-Wendat, Métis, and Mississaugas of the Credit First Nation, all of whom call this land home_

Lauremont is a leading independent day school in Richmond Hill, Ontario that offers the Montessori and International Baccalaureate pedagogies. We provide students from 18 months to Grade 12 the foundation for a life of goodness and excellence. Lauremont is a member of CIS Ontario and is accredited by CCMA, CAIS and the IBO. Our Mission is to provide an inclusive educational experience which encourages every learner to become compassionate, curious and connected citizens in a complex and changing world. The school offers opportunities for professional development and the chance to work in a vibrant, collegial workplace.

The Enrolment Management Associate is an integral part of the Community Development Department and is responsible for attracting and retaining a dynamic and diverse population of students and families who will thrive in our learning environment and who are aligned with our school culture. The position works with potential students and their families to support them in all aspects of the Lauremont School enrolment management process. This includes planning, managing and implementing an effective admissions program that tells the story of Lauremont School and creates a welcoming and personalized experience. Overall, the role is to ensure the development of a robust, exciting and competitive enrolment management program.

Reporting to the Executive Director, Community Development, this position, together with the Director of Enrolment Management, has responsibility for the planning and realization of the Enrolment Management needs of the school as determined by the School’s Strategic Plan. Components of the Enrolment Management Strategic Plan include developing a strong School identity and building a culture of welcoming. This will be done by:

- Developing and maintaining enrolment and re-enrolment objectives,
- Understanding why parents come to Lauremont School and how to keep them engaged throughout their Lauremont School journey and,
- Gathering, tracking and making sense of data about enrolment, re-enrolment, the admissions funnel, enrolment management trends and parent questions, concerns, and interests.

**Responsibilities**

**Leadership**
- Key member of the Community Development Team, working collaboratively with all departments within the team.
- Advise and support the Community Development strategy as required

**Enrolment Management**
- Be able to well articulate key aspects of both the Montessori and IB pedagogies.
- This role will support all areas of the school but will have primary responsibility for Upper School applicants (Grades 7-12).
- Together with the Enrolment Management team:

- Generate and analyze statistical data pertaining to attraction, retention and enrolment to inform practice and contribute to the strategic direction of the school
- Administer Blackbaud for student records, re-enrolment, fee collection, wait-list management and accuracy of data on both systems K12 and Education Edge
- Conduct market-specific research in order to set enrolment targets and support short and long-term strategic planning
- Track and maintain a range of metrics (how parents find Lauremont School, % who register after coming to open houses/information sessions, admissions funnel etc.).
- Create and manage all Enrolment Management forms.
- Manage all aspects of the OSRs (including sending and receiving to other schools)
- Support the annual re-enrolment process, tracking the enrolment responses of current families and following up as required.
- Together with the Enrolment Management Team, conduct exit interviews to determine where families have gone and their reasons for leaving Lauremont School.
- Manage annual Blackbaud roll-over by grade

**Marketing/promotion**
- Work with the Director of Strategic Communications and Marketing concerning all aspects of marketing and communications for website, social media, promotional events (open houses, trade shows) and publications.
- Assist with marketing of the school, internally through information sessions, school tours, new parent events etc. and externally, through trade shows and other promotional events.
- Prepare and revise, on an ongoing basis, information packages for mailing to prospective parents/students.

**Community Engagement**
- Work closely with the Academic Heads to share issues affecting enrolment (i.e., students not returning).
- Together with the Director, Strategic Communications and Marketing, develop invitations for all parent orientations (e.g. Moving up meeting, Meet the teacher evening etc.).
- Work closely with staff, students, alumni and parents together with the Community Development team in developing a strong sense of school community.
- Work with the Upper Schoo