Keswick Assistant Store Manager

**_Who are we? _**
For over 30 years, we’ve travelled, we’ve laughed, we’ve grown. We believe life is for
living and more fun with those we love. **We are Made for Life.**

**_Our mission statement: _**
Crafting clothes for life’s everyday adventures. Today, tomorrow and always.**

**_Our Product formula: _**
Considered style. Trusted Quality. B Corp certified.**

**Equality and inclusion isn’t an aspiration but the standard.** We promote and drive
equality within our workforce to ignite an inclusive foundation for us all to build from and
truly connect with our customers, colleagues, and communities alike. You play a key
part in creating an environment free from prejudice, racism, sexism, harassment,
bullying and any other form of marginalisation in our workplaces.

Role Summary

As an **Assistant Store Manager**you will put the customer at the heart of everything you
do, you will support the Store Manager in commercially managing the store to maximise
profitability through the retail plan. This includes driving sales, managing costs, and
delivering our brand through the visual proposition. You will create a fun and inspiring
atmosphere in line with our brand and culture, support the development of the team,
and ensure the highest standards are maintained throughout the store according to
company guidelines.

Role Responsibilities
- **Lead by Example** - Demonstrate exceptional standards of behaviour, ensuring

the integrity of the brand is maintained at all times.
- **Customer Service Excellence** - Drive and role model customer service

standards to exceed customer expectations.
- **Team Development** - Train, coach, and develop the team, supporting the

completion of appraisals and performance reviews.

Store Assistant Manager
**Job Description**:
Sensitivity: General
- **Commercial Decision Making** - Analyse financial data and company strategy,

leveraging local knowledge to maximise sales opportunities and exceed KPI
targets.
- **Operational Efficiency** - Ensure the store works within budget through effective

scheduling, cost controls, and team productivity.
- **Retail Planning & Visual Merchandising** - Successfully implement the retail

plan and execute the visual proposition to company standards, including new
season launches and floor moves.
- **Stock & Compliance** - Oversee stock management, health & safety, office

security, and loss prevention.
- **Communication & Coordination** - Liaise effectively with Head Office to

influence and maximise stock packages where appropriate.
- **Acting as Store Manager** - Take on holding responsibilities in the absence of the

Store Manager to ensure continued success in sales, standards, and team
development.
- **Champion Social & Environmental Responsibility** - Align with the company’s

social and environmental mission and champion impactful actions.
Skills and Experience
- Previous management experience in a retail store (clothing desirable but not

essential).
- Proven ability to work with KPIs, analysing commercial reports to support

decision-making.
- Strong experience in operational, stock, IT, and cash management.
- Ability to lead, coach, and develop a team.
- Strong planning and organisational skills.
- Ambition and determination to succeed.
- Ability to work productively in a high-pressure environment.
- Confident in taking initiative and working independently.
- IT literate with excellent interpersonal and communication skills.

Role Competencies
- Deliver excellent customer service, focusing on customer needs and satisfaction.

Store Assistant Manager
**Job Description**:
Sensitivity: General
- Align with the company’s social and environmental mission and champion

impactful actions.
- Proactively offer alternative ways for customers to buy across all channels.
- Ensure the team is equipped with product knowledge and multi-channel sales

skills.
- Champion the FatFace vision and values, keeping the customer at the heart of

decision-making.
- Provide learning and development opportunities for team growth.
- Build confidence through recognition and rewards.
- Set and uphold appropriate standards of behaviour.
- Communicate information effectively to ensure the team understands their role

in store success.
- Take ownership of personal development by reviewing appraisals and objectives

regularly.
- Use financial reports to make sound commercial decisions and identify

opportunities for growth.
- Drive conversion rates and transactions through proactive sales.
- Use local knowledge and creativity to maximise sales opportunities.
- Ensure budget efficiency through effective scheduling, cost control, and team

productivity.
- Conduct competitor analysis to identify market opportunities.
- Support store profitability by managing P&L effectively.

Key Contacts and Relationships:

- **Reporting to**: Store Manager
- **Key internal relationships**: Regional Team, HR, Visual Merchandising, Stock
- Control, and Marketing teams
- **External relationsh