Marketing Lead/ Responsable Du Marketing

[French follows]

**Role Overview**

**Key Responsibilities**
- **Develop and execute a comprehensive marketing strategy and plan** to achieve program enrollment targets and build strong brand recognition for the AI for Leaders Program within the Canadian manufacturing sector.
- **Conduct in-depth market research** to identify key target audiences within Canadian manufacturing (C-suite executives, innovation officers, etc.), understand their needs, and analyze competitor programs.
- **Develop and manage the program's brand identity and messaging**, ensuring consistent communication of the unique value proposition, key differentiators, and our innovation program's benefits.
- **Manage and optimize the marketing budget**, ensuring efficient allocation of resources and a strong return on investment (ROI) for all marketing activities.
- **Establish and track key marketing performance metrics** (KPIs), analyze campaign results, and provide regular reports to leadership, using data-driven insights to optimize marketing strategies and improve effectiveness.
- **Collaborate closely with program partners** (academia and industry) to ensure alignment of marketing efforts and leverage their networks and resources.
- **Build and maintain relationships with industry influencers, associations, and media** within the Canadian manufacturing and technology sectors to enhance program visibility and credibility.
- **Stay informed about the latest trends and advancements in AI, manufacturing, and marketing**, continuously seeking innovative approaches to reach and engage the target audience.

**Skills and Experience**
- Experience in Digital marketing and lead generation.
- Proven track record of developing and executing successful marketing strategies and campaigns that drive measurable results.
- Experience in developing and managing marketing budgets effectively, with a focus on ROI.
- Excellent written and verbal communication skills, with the ability to create compelling marketing content for diverse audiences.
- Strong analytical skills and experience using data to track performance, identify insights, and make informed marketing decisions.
- Experience with CRM and marketing automation tools (e.g., HubSpot).
- Demonstrated ability to work independently, take initiative, and manage multiple projects simultaneously in a fast-paced environment.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience within the manufacturing industry is a plus.
- Bilingual: Fluency in both English and French (written and spoken) is required.

**Desired Qualities**
- Highly adaptable and resilient, with the ability to thrive in a dynamic and evolving tech innovation environment.
- Proactive and results-oriented, with a strong work ethic and a passion for achieving ambitious goals.
- Creative and innovative thinker, with a knack for developing unique and effective marketing approaches.
- Excellent leadership and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Strong interest in technology and a desire to contribute to the advancement of AI adoption in Canadian manufacturing.
**Aperçu du rôle**
Nous sommes à la recherche d’un-e chef du marketing hautement qualifié-e et expérimenté-e pour planifier, gérer et exécuter la stratégie marketing de notre programme novateur _IA pour les leaders_. Ce rôle clé aura la responsabilité de stimuler la notoriété, l’engagement et l’inscription des décideur-euses de l’industrie manufacturière canadienne, en positionnant le programme comme la solution de référence pour l’adoption de l’IA dans le secteur. La personne idéale possédera une compréhension approfondie du paysage canadien de l’innovation et de la fabrication, un solide parcours en marketing numérique et en génération de prospects, ainsi qu’une grande capacité à évoluer dans un environnement entrepreneurial dynamique. Relevant directement de la direction des opérations, elle jouera un rôle essentiel dans la croissance et l’impact du programme.

**Responsabilités principales**
- **Élaborer et mettre en œuvre une stratégie et un plan marketing** complets afin d’atteindre les objectifs d’inscription et de renforcer la notoriété de la marque du programme _IA pour les leaders_ dans le secteur manufacturier canadien.
- **Mener des recherches de marché** approfondies pour identifier les publics cibles clés (cadres exécutifs, responsables de l’innovation, etc.), comprendre leurs besoins et analyser les programmes concurrents.
- **Concevoir, planifier et exécuter des campagnes marketing multicanal**en tirant parti du marketing numérique (SEO, SEM, médias sociaux, marketing par courriel, marketing de contenu), des événements de l’industrie et de partenariats stratégiques pour atteindre efficacement les publics visés.
- **Développer et gérer l’identité de marque et les messages du programme**, en assurant une communication cohérente de la proposition d