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Manager of Integrated Content Strategy

3 weeks ago

Toronto, Canada Covenant House Toronto Full time

**Manager of Integrated Content Strategy**

For forty years, we have maintained a steadfast dedication to our mission: supporting the vulnerable youth who come through our doors. To this day, we remain committed to this duty.

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day. More than a place to stay, we provide 24/7 crisis shelter and transitional housing on-site and in the community, along with comprehensive services including education, counselling, health care, employment assistance, job training and after-care. Since 1982, Covenant House has supported more than 100,000 young people.

As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. This includes influencing public policy, leading awareness and prevention programs and continually building and sharing our knowledge. As a learning organization, we strive for excellence and programs with impact.

We provide life-changing care with unconditional love and respect. We meet youth's immediate needs and then we work together to achieve their future goals.

Thanks to our donors, who contribute 80 per cent of our $44.2-million annual operating budget, we are able to deliver these comprehensive programs and services.

**Purpose of Position**

To tell the Covenant House story across multiple channels by leading the agency’s content strategy, developing and managing content and ensuring consistency and alignment with brand voice.

**Responsibilities**:
**Strategy**
- Work with the Director of Communications to develop the agency’s content strategy and editorial plan.
- Lead cross-departmental content management for the agency by managing a cross-functional content committee.
- Ensure all campaigns are integrated, to the fullest extent possible, with PR, digital, fundraising and advocacy efforts, and include clear objectives, deliverables and KPIs.
- Develop an influencer engagement strategy in collaboration with other members of the Communications team.
- Gain a deep understanding of our varied target audiences; who they are, what motivates them, how they are connected to the agency, etc.

**Multi-channel content management/development**
- Plan, create, write/edit and distribute creative content for multi-channel use including e-newsletters, e-blasts, blog posts, web, video and social media that incites action and engagement.
- Identify key stories within our agency and community; keeping our feeds updated with fresh content.
- Ensure content is available to other departments and targeted to their specific objectives and audiences, as required.
- Repurpose content for different channels including social media and video.
- Ensure the agency’s brand, messaging and tone are consistent across all channels and content.
- Provide strategic communications and content support to other departments such as the Events, Major Gifts, Donor Services and frontline youth-facing teams.

**Project management**
- Manage vendor relationships (i.e., graphic designers, freelancers), timelines and budgets.
- Manage video projects from the Request for Proposals process through to concept development, production and content review and approval.

**Monitoring/reporting**
- Conduct daily monitoring and engaging within social channels to optimize content, identify insights and provide recommended courses of action.
- With the help of the Marketing Communications Coordinator, develop monthly, quarterly and yearly reports on KPIs using Meltwater, Google Analytics and other social media tools to assess content performance and drive engagement.
- Keep abreast of industry trends, insights, topics and best practices.

**Qualifications**:

- Bachelor’s degree in English, communications, journalism or a related field.
- Five to 7 years of related work experience.
- Hands-on experience and proficiency with MS Office, Content Management Systems (e.g. WordPress), Google Analytics, and various social channels and analytics tools.
- Understanding of content marketing tactics, such as SEO, digital advertising, social media marketing and web traffic metrics.
- Experience in managing video production vendors.
- Experience working in a non-profit organization an asset.- To ensure the safety of our staff, youth and volunteers, Covenant House Toronto has implemented a mandatory COVID 19 Vaccination Policy in compliance with the City of Toronto. In accordance with the Ontario Human Rights Code, exemptions will only be granted to individuals based on applicable medical/religious grounds._

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