CRM Marketing Manager

7 days ago

Toronto, Canada eBay Full time

Toronto, Canada
- Marketing & Communications
- R0068096
- Hybrid

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

**About the team and the role**:
The Customer Lifecycle team is part of the Global CRM Organization and is responsible for programmatic CRM experiences aimed at increasing the quantity and quality of customer experiences across global markets. We craft content tailored to meet specific audience needs and solve persistent customer problems, helping users unlock the full potential of eBay’s products and features.

As a Lifecycle Marketing Manager, you will own the strategy, execution and optimization of specific global lifecycle programs across 8+ markets, leveraging primarily owned channels to grow buyer engagement and long-term customer value.

This role is within the Category Lifecycle team supporting the Fashion category and will report to the Fashion Lead.

**What you will accomplish**:

- End to end ownership of recurring lifecycle programs including concept creation, seamless campaign execution, performance monitoring and optimization efforts.
- Cross-functional collaboration with partner teams including the wider Customer Lifecycle team, Motors Business Units, Ops, Contact Strategy, Product and others to execute global campaigns.
- Partner with the Global Creative team and creative agencies to develop and implement high-quality content and experiences that resonate with our customers.
- Use data-driven insights to measure the impact of communication activities and to continuously optimize live campaigns.
- Increase impact by identifying opportunities of growth within our Lifecycle Portfolio, leveraging available data and insights from company dashboards.

**What you will bring**:

- Minimum of 2 years of relevant experience, preferably in CRM or an e-commerce or retail environment.
- Excellent communication and collaboration skills, with the ability to work effectively across teams in different time zones.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
- Demonstrated ability to develop and execute successful marketing strategies across various channels with experience in measuring and reporting on campaign performance.
- Creative, innovative mindset.
- Passion for customer excellence.

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