Global Creative Marketing Director

2 weeks ago

Vancouver, Canada Pawomics Full time

**Global Creative Marketing Director - Pawomics**

**Location**: Vancouver, BC (Hybrid; frequent travel)
**Division**: Pawomics (The Animal Health Division of FGI Group)

**About Us**

Pawomics is pioneering microbiome and genomics solutions to improve companion animal health. With deep scientific roots in North America and rapidly growing demand in Asia-Pacific, we are building a global brand at the intersection of **science, wellness, and lifestyle.**

Our mission: _“Keep Pets Healthy, Inside and Out.”_

**Role Overview**

We are seeking a **Global Creative Marketing Director** to lead Pawomics’ brand identity and global expansion. This role blends **creative vision** and **marketing execution** to scale Pawomics into a trusted lifestyle-science brand worldwide.

**Key Responsibilities**
- **Creative Direction**:

- Define and evolve Pawomics’ global brand identity, ensuring a premium yet science-backed image.
- Oversee design, packaging, digital channels, and storytelling for consistency and impact.
- Translate complex microbiome science into compelling, lifestyle-driven messaging.
- **Global Marketing Leadership**:

- Build and execute go-to-market strategies across Europe and Asia-Pacific.
- Leverage Pawomics’ North American credibility to accelerate brand trust in Europe and Asia-Pacific.
- Lead digital, retail, and influencer campaigns to drive awareness and sales.
- Represent Pawomics at international trade shows and industry events.
- **Growth & Partnerships**:

- Cultivate relationships with distributors, retailers, and veterinary networks.
- Identify and launch regional campaigns that balance **North American science** with **Asian consumer culture.**:

- Deliver measurable growth in sales and brand recognition globally.

**Qualifications**
- Proven experience leading **brand and marketing at a global scale** (experience at lululemon, Arc’teryx, Aritzia, or comparable Vancouver-rooted brand strongly preferred).
- 5+ years in creative, brand, or marketing leadership with international scope.
- Strong portfolio of lifestyle brand storytelling and consumer engagement.
- Experience bridging **Western branding aesthetics** with **Asia-Pacific market sensibilities.**:

- Multilingual (Mandarin, Korean, or Japanese) an asset.
- Willingness to travel internationally and work across cultures.

**What We Offer**
- An opportunity to be a part of a pioneering biotech startup focused on pet health solutions.
- The chance to work with a dynamic and passionate team of experts in genomics, microbiome science, and veterinary care.
- A creative and innovative environment where your ideas can shape the future of pet health.
- Competitive salary and benefits package, with long-term growth potential in a rapidly expanding company.

**How to Apply**
If you are a highly motivated creative direcation with sales and marketing experience as well as a passion for advancing pet health, we encourage you to apply. Please submit your resume and a cover letter outlining your qualifications and vision for this role.

**Job Types**: Full-time, Part-time, Fixed term contract, Casual, Freelance, Internship / Co-op

Pay: $20.00-$50.00 per hour

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 5 years (required)
- B2B sales: 3 years (preferred)
- Sales: 3 years (required)

Work Location: Hybrid remote in Vancouver, BC V6P 6R9

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