Assistant Brand Manager

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.
- COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES- Leading and supporting national and regional communication and activation projects-
- Social media strategy and engagement timelines and budget for regional and national communication projects-
- Supporting the brand through ownership of Performance Analysis & Review-
- Providing insights and recommendations based on analysis of brand results-
- Routine Marketing Process Management and budget management-
- Leading a coordinated team across all agency partners as an owner of all digital touch points on the brand.-
- Brand health and brand performance review preparation-
- Leading team marketing process compliance.-
- Leading Cross-Functional marketing initiatives on Brand-
- Monthly analysis and business reporting nationally and in the region-
- Support or lead innovation and renovation projects.-
- Deliver robust business analysis as part of 1 and 3-year planning processes.JOB QUALIFICATIONS- A University Degree in Business, Marketing, or related field.-
- A minimum of 3-5 years of dynamic brand management experience in a Tier 1 environment.-
- Strong analytical skills, ability to distill insights and propose relevant recommendations-
- Advanced Skill in MS office suite of products-
- Advanced project management and business analysis abilities-
- Excellent communication, presentation, and negotiation skills-
- The ability to work with a multi-disciplined team including an advertising agency, media team, research team, public affairs team, etc.-
- Periodic domestic travel.WHY LABATT:

- As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

**BENEFITS**:

- _:_- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs-
- Additional flex credits for healthcare or wellness spending accounts-
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future-
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave-
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.-
- An annual allotment of Beer and Beyond-Beer products for employeesEQUAL OPPORTUNITY EMPLOYER
- At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?
- Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
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