Domestic Student Recruitment Advisor

**About the position**

**Location**:Niagara Falls, Ontario, Canada (Onsite)

**Work arrangement**:Onsite, 5 days per week

**Reports To**:Manager, Domestic Student Recruitment

**Reason for vacancy**:New Position

**Expected hiring salary range**:$50,000- $60,000 annually. *_Offered salary will be determined through an internal review process._

Primary Purpose:
Reporting to the Manager, Domestic Recruitment, the Advisor leverages strong relationship-building, event management, and digital engagement skills to advance UNF’s recruitment objectives while upholding compliance, brand standards, and student-first service.

**Specific Responsibilities**:
**Advise & Convert**
- Provide accurate and timely guidance on programs, admission requirements, transfer/advanced standing, scholarships, and timelines.
- Engage parents/guardians and other influencers, offering clear next steps and addressing objections.

**Develop Markets & Partnerships**
- Build relationships with guidance counsellors, school boards, SHSM leads, employers, and community organizations to drive referrals and info sessions.
- Identify corporate and community partnership opportunities (e.g., tuition-match info sessions, cohort pilots) and collaborate with internal stakeholders to implement them.

**Plan and Deliver Events (On-Campus, Off-Campus, Virtual)**
- Lead logistics and execution for open houses, tours, classroom visits, fairs, lunch-and-learns, webinars, and community events.
- Coordinate student staff/volunteers; ensure event materials, AV, rooms, and travel are prepared; conduct timely post-event follow-up.

**Execute Digital Outreach**
- Collaborate with Marketing to develop targeted messaging and content tailored to specific audiences (e.g., videos, student spotlights, employer testimonials).
- Manage and run targeted nurture campaigns aligned with recruitment deadlines and decision milestones.

**Use Data to Improve Results**
- Maintain accurate CRM records (e.g., Salesforce); provide weekly reports on funnel progress, event ROI, and recommendations for improvement.
- Ensure compliance with CASL, PIPEDA, and institutional policies while maintaining UNF brand standards.

**Requirements**:
**Education and Experience**
- Diploma or Degree required (marketing, sales, business, public relations, communications, or a related field).
- Demonstrated success in student recruitment/admissions, outreach, sales, business development, account management, or community engagement.
- Experience planning and executing events.
- Experience working in higher education is considered an asset.

**Competencies**
- Strong understanding of the Canadian secondary/post-secondary system, pathways/transfer credit, and employer upskilling trends.
- Proven ability to build and sustain strong relationships with diverse stakeholders.
- Skilled in persuasive communication, negotiation, influence, and public speaking.
- Strong planning, organizational, and logístical coordination skills.
- Effective objection-handling and data-driven decision-making.
- Proficiency with CRM platforms (e.g., Salesforce), Microsoft Office/Google Suite, and virtual event platforms.
- Bilingualism (English/French) considered an asset.
- Valid Ontario G driver’s licence and reliable vehicle.
- Willingness and ability to travel up to 50% of the time, including evenings and weekends during peak recruitment seasons.
- Frequent day travel across Ontario, with periodic overnight and occasional national travel.
- Lifting and transporting of event materials (approx. 20-30 lbs.).

**Use of AI Disclosure**

We value diversity and strive to create an inclusive environment where all individuals have an equal opportunity to succeed. We comply with all relevant laws and regulations in Ontario and adhere to the highest standards of ethical hiring. We are committed to protecting your personal information and ensuring that all data collected during the recruitment process is handled with the highest level of confidentiality.

**Diversity, inclusion and equity**

We recognize that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care, and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, UNF will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.