Dtc Specialist

Acushnet Company (Titleist | FootJoy) is the global leader in the design, development, manufacture and distribution of performance driven golf equipment and golf wear which are widely recognized for quality excellence. Driven by a focus on dedicated and discerning golfers and the golf shops that serve them, we believe that we are the most authentic and enduring company in the game of golf. Acushnet Canada Inc. has an exciting full-time opportunity for a DTC Specialist.

**Position Summary**

**Primary Responsibilities**
- Collaborate with cross-functional stakeholders for onsite activities such as product onboarding, product recommendations, upselling/cross-selling opportunities, and search improvements.
- Merchandise product, category, brand, and collection pages in accordance with DTC marketing campaigns and visual merchandising initiatives
- Work with internal and external stakeholder’s, for timely product activation in sync with global brand and DTC marketing activities
- Complete product onboarding, merchandising and ensure product listing and categorization are current and accurate for optimal user experience
- Enhance online merchandising strategies to create seamless and unique shopping experiences for key customer segments
- Analyze content, user behavior and product performance to support and conduct A/B testing plans to improve conversions and user experience
- Responsible for the Titleist and FJ presence on Amazon. Manage product listings and daily operations in partnership with the Acushnet marketing, sales and operations teams
- Weekly tracking to identify opportunities and challenges of sell-thru by category
- Participate in projects to enhance the local site experience in collaboration with the global DTC team
- Be familiar with industry best practices and technology to continuously optimize the online user experience and customer journey
- Leverage data and insights to provide recommendations to increase sell-through and enhance the online consumer experience
- Manage campaign set-up and execution in Emarsys leveraging existing Titleist and FootJoy process
- Support DTC Manager to plan and execute successful digital marketing efforts that drive traffic, database growth, deepen consumer engagement and conversion on the Titleist and FJ ecommerce sites
- Liaise with global business operations, marketing and merchandising to provide support and recommendations based on both customer and system experience
- Work closely with local Customer Service Representatives to triage reported customer issues and identify root causes
- Delivering communications on campaign launches, system changes, work in progress and issues with local customer service reps
- Drive the quality assurance process for testing new enhancements and releases across all end-to-end systems
- Be the intermediary of internal and external shared service functions and operational issues

**Knowledge, Skills and Experience**
- Bachelor’s degree and a minimum of three years of experience within eCommerce, DTC sales, functions, and platforms
- Experience with Salesforce Commerce Cloud
- Understanding of Google Analytics and pulling reports
- Proven experience building compelling online experiences to drive consumer engagement and conversion
- Strong understanding of both the marketing and UX functionality of an e-commerce site and the supporting operational elements such as transaction flow, inventory, shipping, returns, customer service, etc.
- Able to work collaboratively in cross functional teams with strong project management and facilitation skills
- Organized, detail oriented and results-driven
- Exceptional written, verbal and presentation skills
- Ability to self-organize multiple tasks well and complete them on-time, on-budget, with a clear focus on quantitative results
- A willingness to be both strategic and tactical as needed

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- RRSP match
- Store discount
- Vision care
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Newmarket, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- eCommerce platforms: 2 years (preferred)