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Lead Generation Specialist

2 weeks ago

Waterloo, Canada Roger's Services Electrical & Mechanical Full time

Key Responsibilities
- **Prospect Research & Identification**: Conduct detailed market research to identify potential customers, using CRM databases, social media platforms, and industry reports to build targeted lead lists Artisan.
- **Lead Qualification & Scoring**: Assess incoming and outbound leads against predefined criteria (e.g., budget, timeline, authority), and assign lead scores to prioritize follow-up by sales representatives SalesRoads.
- **Database Maintenance**: Accurately enter and update prospect information in the CRM system, ensuring data hygiene and enabling seamless handoff to sales Artisan.
- **Performance Tracking & Reporting**: Monitor lead generation metrics (e.g., number of qualified leads, conversion rates) and prepare regular performance reports to inform strategy adjustments Talentlyft.
- **Cross-Functional Collaboration**: Work closely with marketing to refine messaging and with sales teams to align on ideal customer profiles and lead-handoff processes APQC.
- **Continuous Improvement**: Stay current on industry trends and best practices in lead generation, proposing new tools, techniques, and channels to improve effectiveness Adaface.

Required Qualifications
- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field (preferred) Talentlyft.
- **Experience**: 1-3 years of proven experience in a lead generation, sales development, or telemarketing role, with demonstrated success hitting lead-generation targets SalesRoads.
- **Technical Skills**: Proficiency with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools (e.g., Mailchimp, Outreach), and MS Office suite Superworks.

Core Competencies
- **Communication**: Exceptional verbal and written communication skills, able to craft compelling outreach messages and engage prospects effectively Artisan.
- **Research & Analytical Ability**: Strong aptitude for gathering market intelligence and analyzing data to identify high-potential leads Yardstick.
- **Persistence & Resilience**: Comfortable making high-volume outbound contacts and handling objections to drive results Indeed.
- **Organization & Time Management**: Capable of managing multiple campaigns and priorities simultaneously while maintaining accuracy Heroify.
- **Teamwork & Collaboration**: Works proactively with marketing, sales, and other stakeholders to ensure seamless lead-generation workflows APQC.

What We Offer
- Competitive salary with performance-based bonuses
- Ongoing training and professional development opportunities
- A dynamic, supportive team environment with a clear path for career growth

Pay: $50.00-$450.00 per day

Additional pay:

- Bonus pay
- Commission pay

**Benefits**:

- Company events
- On-site parking
- Work from home

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Licence/Certification:

- Driving Licence (preferred)

Work Location: In person