Salesforce Implementation Consultant

2 days ago

Montréal, Canada VML Full time

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**Job Summary**:
**Key Responsibilities**:

- Support the gathering and documentation of **business and technical requirements** to help design effective marketing journeys and automation workflows.
- Collaborate with senior team members to **build and test customer journeys**, segmentation models, and campaign automations.
- Develop basic to intermediate **AMPscript, SQL queries, and data extensions** for personalized marketing experiences.
- Learn and assist with **API integrations** between SFMC and other systems, including Salesforce CRM.
- Participate in **testing, troubleshooting, and deployment support** to ensure successful campaign launches.
- Create or contribute to **end-user documentation, training materials**, and ongoing support resources.
- Stay current with **SFMC best practices and new features**, proactively suggesting improvements where appropriate.

**Requirements**:

- **1-3 years of hands-on experience** with Salesforce Marketing Cloud (or relevant academic/work experience).
- Basic experience or understanding of **AMPscript and SQL** for dynamic content and personalization.
- Familiarity with **Salesforce CRM** and basic concepts of **data integration/API usage**.
- Understanding of **marketing campaign lifecycle**, including segmentation, personalization, and reporting.
- Ability to work effectively in a team environment and communicate clearly with both technical and non-technical stakeholders.

**Preferred Qualifications**:

- Exposure to **Mobile Studio, Social Studio, or Marketing Cloud Connect**.
- Familiarity with **Google Analytics, Tableau, or other marketing reporting tools**.
- Educational background or experience in **marketing, digital communications, or technology consulting**.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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