SEO and Content Strategies

2 days ago


Toronto, Canada E Inc. Full time

**Role Summary**:
**What You Will Do**:

- **Write—often about similar topics—all day.** The majority of this position is related to content marketing and content creation, so we feel it’s important to clarify that this person (like us) will be doing a lot of writing throughout the day, often on many of the same topics. As an automotive-specific agency, you’re bound to learn a lot about vehicles, car dealerships, auto finance, and vehicle maintenance by sheer repetition, while also finding creative ways to tailor those messages to the clients for each of those customers. If you’ve had past work or academic experience that was heavily writing-focused, tell us about how you’ve managed your workloads, prioritized tasks, or worked through a creative roadblock.
- **Necessity to work expediently and with multiple projects on your plate.** Your position is such to help execute the many number of writing tasks required either for the day or the month, across a great deal of different clients, which demands the ability to complete said tasks in an efficient yet thorough manner, to properly serve all of the work that needs to be done. This will include a variety of content creation tasks, along with due dates that need to be upheld to match both the quality of work desired and the required deadline.
- **Work in direct contact and collaboration with a Senior SEO & Content Strategist.** The work in this position will be focused around assisting and aiding a Senior & Content Strategist(s), one who manages a multitude of accounts, and is consistently in contact with the client, ensuring their needs are always met, through our variety of content marketing, local SEO and technical SEO packages, along with general SEO needs. You will need to execute on any desired work directed to you by the Senior SEO & Content Strategist, largely focused around content writing, with the possibility of some local SEO management and technical SEO implementation. You must be able to follow within the guidelines put forth by both the client and Senior Strategist on what is demanded from said work.
- **Demonstrate the ability to learn quickly and frequently.** There will be a lot of opportunities to take in and retain a large amount of information in a very short period of time, as the world of SEO & content writing is known to change quite often. Our team is often reminded that successful writers need to leave room for tactics that might fly in the face of best practices if the circumstances warrant it, so any preconceived notions should be made in pencil (preferably on an H scale, with a great eraser). Tell us about experiences where you had to question what you thought you knew

**What You Will Need**:

- **Writing Experience.** Since content writing is the primary work you’ll be completing in this role, it stands to reason that you being an excellent writer is the main piece of criteria we’re looking for. Not only are we looking for a skilled and detailed writer, but one who’s versatile to meet the many demands that website content writing requires. From specification and feature-driven landing pages to more educational blog posts, from writing for a blue collar brand/audience to writing for one with an upscale/luxury focus, you need to be able to meet the changing demands of online written work.
- If you’ve got writing experience, we’d love to see examples of your work online—especially if it emulates a particular brand voice or style. If not, we’re hoping you have a heck of a cover letter.
- **Past SEO experience**. We’ll start off by saying this isn’t a qualification or prerequisite for this position and to be able to do this job successfully, it just helps us gauge the level of training and guidance needed. But, if you do have experience, whether you were taught in school, learned on your own or just picked up some things along the way, we value hearing about and knowing your previous SEO experience, to see how it can be applied in this role. Mostly, we just want to see how passionate you are about the field.

**E INC is a growing company that is continuing to evaluate our ongoing commitment and investment in our team members with**:

- Competitive pay
- Medical, Dental & Vision
- 401k/RSP with Match
- Company paid Group Life/AD&D insurance
- Paid time off
- Flexible working environment
- Continuous Learning
- And an amazing culture to top it all off
- E INC is an equal opportunity employer and affirmatively seeks diversity in its workforce. E INC recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age disability, genetic information, ethnic or national origin, marital status, veteran status, or any other protected by law. EOE Minorities/Females/Protected Veterans/Disabled_



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