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Growth Marketing Lead
3 weeks ago
Rose Rocket is a market leader in Transportation Management Software. We’re a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate. We are a “more human, less corporate” culture that is built around doing work that matters, winning as a team, and celebrating success. We’d love to hear from you if you want to build this with us.
We understand that joining a team is one of the most important decisions you make, and adding a team member is one of the most important decisions we’ll make. Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you.
As a hyper-growth company, optimizing our marketing funnel and amplifying our presence through both paid and organic channels is essential. This role is a key driver of Rose Rocket’s growth strategy, directly influencing our customer acquisition, retention, and overall business performance. You’ll have a high-impact position, leading initiatives that will shape the future of our company and the logistics industry. With ample room for career growth, this is your opportunity to lead in a fast-paced, dynamic environment and scale our presence.
**Key Responsibilities**:
- ** Funnel Optimization**: Analyze, design, and implement strategies to optimize the marketing funnel, from awareness to conversion and beyond.
- ** Paid Channel Strategy**: Own the end-to-end execution and optimization of paid media campaigns (Google Ads, LinkedIn, social, etc.), maximizing ROI and scaling acquisition.
- ** Organic Growth**: Develop and execute SEO and content strategies that increase visibility, engagement, and inbound traffic.
- ** Innovative Campaigns**: Design and run experiments across channels to discover innovative ways to increase traffic, conversion, and customer retention.
- ** Data-Driven Growth**: Use data insights to drive key marketing decisions, ensuring continuous improvement and alignment with business goals.
- ** Cross-Functional Collaboration**: Partner with Product, Sales, and Brand teams to develop and execute cohesive growth strategies.
- ** Customer Journey Optimization**: Continuously optimize the customer journey to enhance lead nurturing, increase conversions, and maximize lifetime value.
- ** Competitive Insights**: Stay ahead of industry trends and competitors, continuously innovating and refining our growth strategies.
**What you bring**:
- 5+ years of growth marketing experience, with deep expertise in paid and organic channels.
- Proven track record in funnel optimization and customer acquisition, ideally within a B2B SaaS environment.
- Experience managing large-scale paid campaigns (Google Ads, LinkedIn, etc.) and driving organic growth via SEO and content marketing.
- Strong analytical skills with hands-on experience using tools like Google Analytics, Mixpanel, or similar.
- A/B testing, customer journey mapping, and conversion optimization experience.
- Excellent project management skills and the ability to prioritize and manage multiple initiatives in a fast-paced environment.
- A creative problem-solver with a passion for finding new ways to scale growth.
**Why Rose Rocket**:
Join a fast-growing company that’s transforming the logistics and transportation industry. This role offers you the autonomy to lead, experiment, and innovate in a collaborative, high-impact environment. You’ll be part of a passionate team where your ideas matter and where you can make a real impact. In addition to competitive compensation, we offer:
- Flexible work options (remote/hybrid)
- Professional development opportunities
- A collaborative, human-first culture focused on success and innovation
If you’re looking to take on new challenges, drive meaningful growth, and shape the future of a thriving industry, this is the role for you.
Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you
**Perks & Benefits at Rose Rocket**
A comprehensive benefits program + health care spending account
Parental leave top-up - read about it here
Stock option plan
A Macbook and a sweet tech equipment combo to get you started
Start with three weeks of vacation (with an option to purchase an additional week every year) + winter holidays office closure and 3 personal days
Downtown Toronto office complete with an in-house coffee shop, music room, library and a few other lifestyle perks that keep our days fun
**Equal Employment Opportunity**
Rose Rocket does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other p
