Territory Manager

Territory Manager - Lawson Sales Portage La Prairie

Location: Portage La Prairie, MB

Reports To: General Manager / Dealer Principal

Department: Sales

Employment Type: Permanent, full-time position

Eligibility: Must be legally entitled to work in Canada

Company Overview

At Lawson Sales, we pride ourselves on being Manitoba’s trusted equipment dealership — offering sales, service, parts, and rental solutions for agricultural, construction, and landscaping equipment. With decades of expertise and a focus on delivering value to our customers, we are growing and looking for a dedicated Territory Manager.

About the Role

As a Territory Manager, you will represent our brand in the field, working closely with farmers, contractors, and other customers to build strong relationships and provide equipment solutions that make a real impact on their operations. You will work collaboratively with the parts, service, and administration teams to deliver an exceptional customer experience, while driving new business and strengthening existing accounts.

What You’ll Do
- Travel within your designated territory to meet with customers, understand their needs, and provide equipment and service solutions.
- Build trust and long-term relationships within the agricultural and construction communities.
- Prospect new customers through cold-calling, networking, farm visits, trade shows, and other direct methods.
- Identify and prioritize new business opportunities to increase market share and penetration.
- Serve as a trusted advisor by staying knowledgeable about our products, services, and competitors’ offerings.
- Maintain regular communication with all customers to strengthen and expand relationships.
- Complete weekly sales reports and manage accounts, opportunities, and forecasts using company sales tools.
- Collaborate with internal teams to overcome challenges and assist in closing business.
- Stay informed about industry and competitor activities and introduce new products and services as they become available.

What You Bring
- Minimum 3 years of machinery sales experience (agriculture or construction equipment preferred).
- Strong understanding of farming practices, agronomic trends, and/or construction equipment needs.
- Proven ability to prospect, qualify, and close accounts both in person and over the phone.
- Strategic thinker with strong planning and organizational skills.
- Outgoing personality and excellent communication, interpersonal, and negotiation skills.
- Strong mechanical aptitude and ability to explain technical solutions in a customer-focused way.
- Self-starter with a track record of working independently and taking ownership of accounts.
- Valid Class 5 driver’s license with a clean abstract; willingness to travel within territory and occasionally internationally for training.
- High school diploma required; post-secondary education or trade certification preferred.

What We Offer
- Competitive base salary plus commission.
- Comprehensive benefits plan and RRSP program.
- Company vehicle and fuel card.
- Ongoing product training, mentoring, and coaching for success.
- A friendly, team-oriented work environment.

Hours of Work
- Monday-Friday, with additional hours required during peak seasons.

If you are driven, customer-focused, and passionate about the agriculture and construction industry, we’d love to hear from you.

Ready to Apply?
- We embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their authentic selves to work. We are committed to supporting our diverse talent, clients and communities. We do not discriminate against applicants of any status or condition protected by federal, provincial/territorial or local law_