Marketing Automation Nurture Manager

1 week ago

Toronto, Canada ISI Group of Companies Full time

ISI is looking for a **Marketing Automation** **Nurture Manager** reporting to our Director of Marketing Automation. This role will plan and execute the programs, framework, and tactics necessary to identify and then fix areas of leak in our lead and client nurturing funnel.

**What you’ll do**

You will work in a growing Marketing Automation (MA) team with a mission to design, build, test and maintain nurture programs and drip campaigns that help move leads down the funnel and re-engage stagnant leads, clients, and opportunities with the ultimate goal of driving revenue for the business. As much as possible you will look to operationalize and streamline these nurture and engagement programs at scale through Salesforce Marketing Cloud and our internal CRMs while actively monitoring reporting to improve your ability to carry out contact segmentation and program optimization towards positive outcomes.

**Key Responsibilities**
- Design, execute, and monitor nurture campaigns tied to different stages of the funnel to facilitate engagement and qualification of leads.
- Likewise, plan and execute client nurture programs with a focus on retention, recovery, and cross-selling opportunities.
- Leverage personalization and dynamic content in nurture programs to customize by demographic segment, buying interest, geography, or other relevant data.
- Work with content writers and designers to generate attractive campaign-relevant assets based on personalization and segmentation data.
- Track, analyze, test, optimize, and report on nurture efforts including conversion metrics impacted by nurture efforts across ISI’s regions of operation.
- Work alongside other team members to analyze won and lost data to understand loss reasons and develop subsequent plans to improve lead conversions and client recoveries.
- Partner with Call Center, Retention and other internal stakeholders to quickly and efficiently identify pain points and opportunities for Automation initiatives.
- Get familiar and stay up to date with the ISI product portfolio for different segments to identify gaps, drive new campaign content initiatives, and lead efforts to fill gaps

**Who you are**
- Naturally curious and inquisitive with background in campaign experimentation and a test and learn approach
- In-depth understanding of the B2C buying process, the sales and marketing funnel, lead-generation, lead nurture, and client engagement.
- Detail oriented and ability to manage multiple projects simultaneously
- Works with a strong sense of urgency: understands the missed opportunity with leads going uncontacted.
- Communication and partnership skills: develops effective working relationships with internal stakeholders
- Proficiency in Salesforce Marketing Cloud (or similar platforms) and with nurture and engagement programs
- 3+ years of experience

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