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Digital Marketing Coordinator

2 weeks ago

Toronto, Canada The Minto Group Full time

**Job Title**:Digital Marketing Coordinator Location: Toronto, Ontario Business Unit: Minto Properties Inc.**

**Build your future at Minto**

Since 1995, we’ve been proudly building better places for people to live, work and play, one home and one relationship at a time. To us, it’s all about special moments — like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership. We recognize this continues with great employees, like you, and would love for you to join us on our mission. At Minto we welcome change, celebrate new ideas and provide you with the resources, professional training and diverse opportunities to grow your career.

**Your offer will include**:

- Competitive salary
- Annual bonus + benefits effective 1 st day + pension & rrsp matching plan + 3 weeks’ vacation
- Tuition reimbursement plans and professional development courses
- Employee recognition platform - Be rewarded by your colleagues for your contributions
- Flexible summer hours
- Many exciting career opportunities

**In this role, you will**:

- Plan, coordinate and implement website updates and enhancements
- Prepare reports and input on dashboards utilizing various data sources and analytics tools to measure performance
- Support A/B test monitoring and reporting
- Support SEO initiatives
- Provide digital competitor analysis and insights
- Input on briefing documents, project plans, campaign post mortems, proposals and presentations
- Compile digital technology, trends and industry statistics and reports
- Support overarching digital lead generation initiatives. This includes identifying new trends, channels and advertising formats as well as execution and measurement
- Keep abreast of developments and trends in digital and multimedia communications and technological advancements
- Other duties within the scope, spirit and purpose of the job, as requested by management

**We would like you to have**:

- University Degree or College Diploma (Business, Marketing, or related field)
- Minimum 2 years of relevant work experience
- Digital marketing experience with exposure to marketing fundamentals
- Highly motivated team player and self-starter who is able to independently move projects forward, prioritize tasks, and meet deadlines
- Well organized with strong attention to detail and thrives in a fast-paced environment
- Creative and results oriented problem solver
- Energetic, goal-oriented and passionate about digital marketing
- Ability to communicate effectively with excellent interpersonal, written, verbal and listening skills
- Experience with and/or desire to learn effective writing of digital copy
- Experience with and/or desire to learn digital campaign collaboration and execution
- Experience with and/or desire to learn various digital and analytics platforms, best practices, and website analytics e.g. CMS, CRM, Google Analytics, Adobe and Photoshop/InDesign, Siteimprove, Google Optimize, Yext, Adestra, Unbounce. Basic front-end web development background considered an asset (HTML 5, CSS 3, JSON-LD)
- Highly proficient in Microsoft Office
- Up to date on the latest trends and technologies in digital marketing
- Familiar with accessibility, CASL and Privacy requirements
- Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs_