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Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.
Selling and Service
- Understands organizational objectives and makes decisions that align with the Company priorities and values
- Creates personal sales and clienteling strategies in partnership with the management team
- Meets customer needs through solution-oriented and forward thinking
- Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace
- Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style
- Demonstrates Coach’s Selling and Service expectations at all times
- Influences customers’ purchase decisions by balancing patience and assertiveness
- Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
- Flexes personal selling techniques to contribute to overall store financial results
- Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors
- Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers’ specific needs
- Follows up with customers consistently and genuinely to influence/close the sale
- Develops product knowledge skills and remains aware of current collections
- Sensitive to customers’ needs and tailors approach by reading cues
- Builds lasting and loyal relationships with customers
- Ensures all daily tasks are completed without negatively impacting service or Coach standards
- Meets or exceeds personal productivity goals (selling or processing)
Workplace and Environment
- Creates enthusiasm and positivity for a shared vision and mission
- Fosters an environment of teamwork, trust and collaboration with peers, customers and supervisors
- Demonstrates confidence when working with customers
- Takes initiative; has a high-level of ownership and accountability for individual results
- Welcomes feedback and adapts behaviors as appropriate
- Represents Coach as a brand ambassador at all times
- Is adaptable and flexible to change
- Maintains a calm and professional demeanor at all times
- Creates short and long-term strategies to achieve personal metrics and performance goals
- Utilizes Company tools to keep self-informed
- Handles and offers solutions to customer issues appropriately and involves a manager when necessary
- Promotes and endorses a team selling environment
Operations
- Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
- Adheres to all retail policies and procedures including POS, Operations and Loss Prevention procedures
- Leverages Coach’s tools and technology to support relationship building and clienteling efforts; including to drive sales and achieve individual goals
- Replenishes inventory on sales floor as needed
- Processes shipment/transfers as needed and within Coach standards and timeframes
- Scans cartons/transfers and verifies store information is correct
- Processes shipment/transfers according to Coach’s productivity standards and timeframe
- Sensoring product to standard
- Bullets and retickets products as appropriate
- Sends out repairs
- Processes charge sends/charge holds
- Prepares and conducts cycle counts
- Manages delete lists
- Answers phones
- Utilizes walkies and communicates with the Operation Leader when applicable
- Maintaining SKU integrity
- Maintains Cashwrap organization and cleanliness
- Accurately completes each transaction by identifying sales associate productivity without disrupting the service environment
- Creates a lasting impression by thanking the customer and giving them a reason to return
Additional Requirements
Experience: 1- 3 years of previous selling experience in a luxury retail service environment preferred. Possesses current knowledge of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree preferred.
Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkies, understand and read shipment reports, price sheets and product release sheets.
Physical: Ability to communicate effectively with customer and team. Mobility to maneuver the sale