Director, SEO

BIMM is looking for a **Director, SEO** to join our team

As we observe a hybrid model, this role will require you to be in office at BIMM HQ (Distillery District) up to 2 days per week.

**Who we are**

BIMM is a Toronto-based agency that lives at the intersection of data, technology, and creativity to provide clients with high-performing campaigns and digital products that shape connected customer experiences. We've helped our clients implement fully integrated CRM customer journeys, built robust digital experiences, and created national loyalty programs with decades of experience in sectors of automotive, financial, telco and retail.

We are creative realists, which means our ideas and solutions are grounded in the realities of our clients' business. We believe big ideas are nothing without big results (and flawless execution); high-performing agencies deliver high-performing campaigns, products, and experiences; and the best solutions happen when we collaborate with clients as partners.

**Who we're looking for**

**Responsibilities**

**Build and Lead BIMM's SEO Practice**
- Develop and lead the agency's overarching SEO strategy, ensuring alignment with client goals
- Assist with recruiting efforts, mentor, and lead a team of SEO specialists
- Define key performance indicators (KPIs) to measure the success and impact of the SEO practice
- Represent the SEO practice in new business pitches and client meetings with confidence and clarity
- Own SEO strategy for top-tier accounts; act as the senior point of contact for SEO-related matters
- Establish best practices and standards to drive consistency and excellence across client engagements

**Technical SEO Expertise**
- Conduct detailed site audits to improve performance, crawlability, and indexation.
- Implement technical optimizations, including structured data, mobile-first strategies, and site speed enhancements.
- Collaborate with development teams to integrate SEO best practices into website builds and migrations, as well as troubleshoot issues
- Familiarity with enterprise-level architectures and their potential impact on SEO
- Manage complex SEO projects, such as large-scale website migrations and dynamic content optimization

**Innovation and AI Integration**
- Stay ahead of industry trends, focusing on AI-driven search and content creation
- Integrate AI tools into SEO workflows to reduce repetitive tasks and supercharge activities such as content ideation, dynamic personalization and trend detection
- Lead the adoption of innovative approaches to optimize for evolving algorithms and AI-powered search engines

**Cross-Functional Collaboration**:

- Collaborate with other agency departments to integrate SEO strategies into broader campaigns
- Ensure SEO considerations are embedded in all project stages, from strategy to execution
- Work closely with paid media teams to create synergistic strategies that amplify organic and paid results

**Client Advocacy and Thought Leadership**
- Serve as an SEO thought leader within the agency, with clients and within the marketing community at large
- Develop product offerings and/or practice approaches to facilitate the sales process
- Build strong client relationships by delivering impactful presentations and demonstrating the value of SEO initiatives
- Identify opportunities to expand the agency's SEO footprint and offerings

**Performance Analysis and Reporting**:

- Build standardized reporting methodologies to enable campaign reporting at scale
- Lead recurring performance reviews with clients, delivering clear insights, analyses, and next step recommendations
- Develop traffic growth projections and revenue impact estimates to support strategic planning and client investment proposals
- Lead development of competitive landscape analyses to identify clients' content gaps, backlink opportunities and keyword expansion targets

**Requirements**:

- 6+ years of relevant SEO experience, including leading teams and complex projects
- Proven success in an agency setting or other consultancy
- Deep technical SEO expertise, including tools like Google Search Console, Screaming Frog, SEMrush, and Ahrefs
- Skilled in SEO techniques tied to front-end technologies (XTML/CSS, JavaScript), including Schema markup, canonicalization, JavaScript, server-side rendering, and crawl/indexation management
- Strong understanding of branding principles and the ability to align SEO strategies with brand objectives
- Analytical skills to derive insights from data, identify opportunities and translate them into strategies
- Excellent communication and leadership abilities, with a proven track record of influencing stakeholders and driving incremental revenue

**Nice to have**
- Experience with headless CMS, Edge SEO, and enterprise-level SEO initiatives
- Familiarity with Agile frameworks and tools like Jira and Confluence
- Retail or Automotive SEO experience
- Expertise in multilingual and international SEO optimization

**What's