Market Manager, North America

** & PURPOSE**

Reporting to the Director, Market Development, the Market Manager, North America role is responsible for promoting Vancouver to key travel providers and influencers in target markets to grow leisure visitation and revenues from Canada and USA.

Developing and maintaining strong relationships with Vancouver industry partners and clients including tour operators, travel agencies, receptive tour operators, on-line travel agencies (OTA), airlines, as well as other distribution partners, the Market Manager, North America will develop and execute business development strategies to grow Vancouver’s visitor economy responsibly and sustainably in alignment with destination development objectives through collaboration with marketing, travel media, and meetings and conventions, and other internal business units to build integrated market strategies.

**KEY STRATEGIC ACCOUNTABILITIES**
- Motivate and enable Team Members to contribute to Destination Vancouver’s purpose, vision, business objectives, and priorities.
- Develop and execute market strategies in collaboration with the marketing, media, and market development teams.
- Develop and maintain strong relationships with industry partners and external clients to execute programs that deliver on business priorities and deliver on market performance targets.
- Increase awareness and expand reach of Vancouver’s product offerings and experiences through a variety of education channels and programs.
- Project administration and financial management in accordance with Destination Vancouver policies and timelines.

**POSITION RESPONSIBILITIES**

**Leadership / Business Planning**
- Assist in developing market plans in alignment with Destination Vancouver development and promotion priorities.
- Develop and execute market strategies in collaboration with marketing and media teams
- Collaborate with internal lines of business to develop projects and optimize investment
- Ensure Specialist responsibilities align to and deliver on business priorities.
- Work in collaboration with national, provincial, and other city DMOs on marketing partnerships, itineraries, in-market events, and other projects
- Maintain extensive knowledge of market conditions, trends, and intelligence from partners to share with internal team and industry partners
- Lead and execute all aspects of business development programs and partnerships to increase awareness, demand, and sales of Vancouver’s tourism experiences, and generate growth in visitation and revenues.
- Work with industry partners to develop and strengthen Vancouver’s product offerings

**Relationship Management**
- Identify strategic clients in key markets to maximize opportunities and investments.
- Develop and maintain strong client relations including tour operators, wholesalers, travel agents, online travel agencies, receptive tour operators, airline, cruise partners and other key distribution partners
- Influence and collaborate with receptive tour operators to increase supply and distribution of Vancouver products and experience offerings, and generate demand at prioritized times of year
- Meet with travel media and influencers to help increase awareness and reach
- Develop and execute client visits (i.e. FAMs and media visits) to Vancouver to achieve business objectives
- Create opportunities for industry partners to strengthen relationships with clients (i.e. training, events, sales mission, etc.)

**Marketing Partnerships & Education**
- Develop creative marketing partnerships to increase awareness, distribution, and sales of Vancouver tourism products, services, and experiences.
- Identify, develop, and manage marketing partnerships, defining performance targets, monitor and adjust investments, and report results.
- Contribute content for Destination Vancouver led newsletters to travel trade, travel media, industry partners.
- Create and deliver training sessions designed to increase product and destination knowledge.
- Contribute to the development, promotion, and engagement of new online destination training programs.

**Tradeshows & Sales Missions**
- Represent Destination Vancouver at relevant tradeshows, marketplaces, conferences, and/or other business development events.
- Develop and execute sales missions in collaboration with industry partners and clients.
- Execute follow-up with clients and distribution of leads to partners.

**Administration**
- Plan travel accommodations, flights, hotels, transfers, and in-market activities in accordance with Destination Vancouver travel policies.
- Manage and process all travel-related documents including payments, itineraries, and required travel documents.
- Manage logistics of in-market events from registration through execution.
- Negotiate and manage projects (ie activities, investments, targets), monitor and report on performance.
- Manage contractors and in-market representatives assigned to key markets and/or projects.
- Maintain client database and m