Director of Marketing

Director of Marketing & Communications**Air North - Yukon's Airline**
- Whitehorse, YT
- Full Time**Duration**
- Permanent**Job Level**
- Director**Intended job posting audience**Competition #: 4N24-021**

**Wage**:Commensurate with experience**

**Hours of Work: Permanent Full-Time**

**Location: Whitehorse, Yukon**

**Closing Date: Until Filled**

Air North has been serving Yukoners for over 40 years. In addition to competitive salaries, we offer an attractive benefits package including great travel perks for you and your family (with over 70 airlines worldwide), employer paid health and dental benefits, group RRSP investment options, and profit sharing. We have an exceptional track record that includes “World’s Most Loved Airline,” “Best Leisure & Specialty Airline,” and “Best Airline in Canada.” These awards and the many others we’ve received are a testament to the amazing people we are proud to employ.

The Director of Marketing and Communications reports to the Chief Commercial Officer and is responsible for Air North’s brand, product marketing, community relations, and corporate communications. They oversee the developing, planning, budgeting, and implementing of marketing and communications strategies for airline and its other business units, in addition to providing leadership to the marketing and communications team.

**Duties and Responsibilities**:
Marketing strategy and planning
- Direct the development and execution of sound marketing strategies across all channels, and monitor their performance to fine-tune performing and non-performing approaches based on market and consumer research
- Assess digital growth strategy, KPIs, and target metrics
- Identify new marketing opportunities
- Develop market-specific strategies across Air North’s network and catchment area, with emphasis on its northern destinations and communities not served by Air North but where residents may drive to Whitehorse to access flights to destinations outside of the territory
- Research and strategize around historical strengths, weaknesses, opportunities, and threats to Air North’s brand and customer service reputation, and help steer these for the airline’s continued success
- Develop an annual budget and track the resource needs for proper long and short-term scheduling

Management and leadership
- Develop the marketing and communications team to ensure their potential as an employee and in their career is fully tapped and encourage their growth
- Organize, direct, and monitor all direct reports in their efforts to effectively meet goals
- Direct and supervise the company and its business units’ social media efforts across all relevant platforms
- Provide strategic analysis on potential marketing agency partners and evaluate the trade-offs between hiring staff versus working with agencies
- Collaborate and strategize with the broader director group, encompassing functional areas, such as Reservations and Travel Support, Customer Service, Sales, Revenue Management, Network Performance, Alliances, Charters, FBO, Corporate Sales, and Chieftain Energy
- Work with relevant department heads to construct specific goals and plans for various business units, such as Air North Cargo, charters, outside sales, the Flight Kitchen, the Black Wolf Bistro, and Chieftain Energy
- Develop, plan, implement, and track strategies for internal marketing to increase staff engagement and enhance inter-company communications, ensuring that this is done with support from HR and other department heads on matters that have high impact on company staff and culture
- Develop and maintain efficient and effective workflows for collaboration, execution, and tracking of departmental tasks and milestones

Events and community engagement
- Plan and spearhead marketing events and other campaigns to strengthen public relations and company presence where it matters most
- Develop, plan and implement strategies to enhance community relations through events, community partnerships and sponsorship under the Yukon Spirit in Action program
- Assess business potential for alternative structural models for Yukon Spirit in Action, such as a not-for-profit society model or other models used by peers or comparable organizations to foster community impact
- Direct and engage relevant staff in respect to events and community partnerships
- Represent the company at key events—in some cases as a member of a board, focus group, committee, or other forms of group engagement relevant to Air North

**Qualifications**:

- Degree in Business, Marketing, Communications or a related field
- Master’s degree would be a strong asset
- Minimum 10 years’ experience in marketing, communications or a related role
- Proven experience with both print and social media marketing
- A successful track record in senior marketing roles
- Aviation, tourism or travel industry experience would be an asset
- Must be a Canadian citizen, Permanent Resident or show pro