Director, Consumer Marketing

SJC Media is the home of Canada’s most iconic and trusted magazine brands—including Toronto Life, Chatelaine, and Maclean’s. Our journalists inform national debate; our lifestyle titles set the cultural agenda. Now we’re ready to turn that audience passion into sustainable, scalable revenue—and that’s where you come in. **Why this role matters** Your north star is simple: turn readers into paying, staying, raving fans. You’ll own the end‑to‑end consumer monetization funnel—acquisition, activation, retention, upsell, and everything in between—for print, digital, membership, and yet‑to‑be‑invented products. Think of it as building the machine that funds Canadian journalism’s next chapter. **What you’ll do**: **Impact Area** **Your Mission** **Growth Strategy** Craft, launch and continuously refine a data‑driven plan to 5× subscriber and member revenue over the next three years. Set bold hypotheses, then break them (or prove them) with ruthless A/B testing to build profitable, scalable growth. **Acquisition Engine** Scale performance marketing, SEO, referral, partnerships, and on‑platform conversion flows. You’ll tune CAC like a Formula 1 engineer tunes lap times. **Retention & LTV** Manage and optimize onboarding, lifecycle messaging, automations, and surprise‑and‑delight moments that keep churn low and drive referrals. **Product & Pricing** Collaborate with editorial, product, and data teams to invent new offers (bundles, gifting, micro‑subscriptions, events) and find the price elasticity sweet spot. **Insights & Analytics** Partner with our Data and Analytics team to own the dashboards. Segment audiences, model cohorts, predict churn—then translate that math into plain‑English action plans. **Cross‑Functional Leadership** Lead a scrappy squad of marketers, growth hackers, and CRM specialists. Rally editorial, product, and brand partners around consumer obsession. **Budget & Vendor Management** Allocate an annual marketing budget across paid channels, mar‑tech, and partners—then squeeze every penny for ROI. Build and manage annual budgets and quarterly forecasts - ensuring we’re optimized and on-track. **Culture of Experimentation** Institutionalize a “fail fast, learn faster” ethos; ship at least one live test per week. If a hypothesis survives, scale it. If it dies, harvest the learnings. **Compliance & Trust** Ensure every touchpoint meets CASL, PIPEDA, and SJC’s own gold standard for privacy and brand safety. **We’re looking for** - 8 + years leading consumer growth for a subscription, e‑commerce, or media brand; at least 3 years managing a high‑performing team. Hands-on experience using or building AI agents, research and automation tools to improve effectiveness is a must.. - Track record of beating CAC/LTV targets and crushing churn with lifecycle marketing, first party audience optimization, and pricing tests. - Deep understanding of what drives consumer behaviours with the ability to position insights into highly impactful customer value propositions. - Comfort interrogating data and challenging sacred cows—politely, but relentlessly. - Experience in Canadian media is a positive; an obsession with high‑quality journalism is mandatory. - Strategic communicator who can distill complexity into one-page briefs—and persuade skeptics with evidence, not buzzwords. - Proven track record of achieving your targets, being resourceful and bringing an owner’s mindset to everything you do. **Success looks like** - +20% YoY subscriber growth across print & digital. - < 15% annual churn within 12 months. - Paying‑reader revenue makes up a third of the business top-line. - A team that says, “I learn more here in a month than I used to learn in a year.” **What you’ll get** - Competitive base + performance bonus tied to growth KPIs. - Comprehensive benefits, wellness days, and a newsroom‑adjacent office in midtown Toronto—plus flexibility to work from home when deep focus calls. - A free subscription to every SJC brand (obviously). - The rare chance to scale a legacy media company into its next era—and keep quality Canadian journalism thriving. **SJC Perks** - Health and Dental Benefits - Employee & Family Assistance Program (EFAP) and online health & wellness resources with Homewood Health - Scholarship program for employees’ children - Exclusive employee magazine subscription rates - Discounted annual GoodLife membership - Perkopolis Perk Program and employee pricing at major retailers **Accommodations at SJC** SJC is an equal-opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. **Inclusion at SJC** Equality and respect for all is one of our founding valu