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Director of Enrolment Management
2 weeks ago
**Director of Enrolment Management & Admissions**
**Rosseau Lake College has an exciting opportunity for a Director of Enrolment Management & Admissions to join our team**
**About Rosseau Lake College**
Rosseau Lake College is one of Canada's most unique independent, co-ed, day and boarding schools, offering extraordinary learning in a highly experiential academic program in grades 7-12. Every September since 1967, RLC has welcomed 140 boarding and day students to our 56-acre campus located along the shores of beautiful Lake Rosseau in Ontario, Canada.
At RLC, we challenge and empower each student through the rigours and adventures of a highly academic program; one that is intentionally rooted in the vast opportunities of nature and our incredible geographical setting. When students graduate from RLC and depart for their chosen post-secondary school, they have developed the skills, knowledge, and confidence to take on any challenge. They are ready for anything.
**The Position**
The Director of Enrolment Management & Admissions is the chief architect of Rosseau Lake College’s enrolment strategy, leading a data-informed, mission-aligned recruitment and retention program that sustains capacity enrolment and advances institutional vitality. This senior leadership role integrates best practices from CAIS and CIS Ontario schools, blending strategic foresight, relationship-driven marketing, and operational excellence to attract, select, and retain students who will thrive in RLC’s intimate, experiential, lakeside learning community.
The Director fosters a culture of collaboration, innovation, and accountability within the Admissions team and across the school, serving as a visible ambassador for RLC’s unique value proposition: _a small, relationship-rich environment where every student is known, belongs, and grows with purpose amid unparalleled natural beauty._
**Key Responsibilities**
**Strategic Leadership & Enrolment Management**
- **Lead the development and execution of a multi-year Enrolment Management Plan** aligned with RLC’s strategic priorities and Board-approved targets, incorporating predictive modelling, market analysis, and annual goal-setting.
- **Establish and monitor key performance indicators (KPIs)** for inquiry-to-enrolment conversion, yield rates, net tuition revenue, geographic/diversity composition, and retention—reporting quarterly to the Leadership Team and Board.
- **Conduct annual market research and competitor analysis** (including peer CAIS/CIS Ontario schools) to refine RLC’s positioning, pricing strategy, and value narrative.
- **Oversee institutional research** to inform tuition setting, financial aid policy, and program development, in collaboration with the Director of Finance and Head of School.
**Recruitment, Marketing & Brand Stewardship**
- **Collaborate with the Director of Marketing & Communications** to design and implement an integrated, data-driven marketing strategy that leverages digital analytics, CRM tools (e.g., Veracross, Blackbaud), social media, and targeted campaigns to reach high-potential domestic and international audiences.
- **Represent RLC at high-impact recruitment events** domestically (e.g., OurKids Media fairs, CIS Ontario events) and internationally (e.g., EduCanada, ICEF, CAIS global tours), building strategic partnerships with educational consultants and embassy networks.
- **Cultivate and manage a global network of educational agents**, including contract negotiation, performance tracking, commission structures, and compliance with Canadian regulations (e.g., IRCC, guardianship).
- **Develop and deliver compelling campus experiences** (tours, open houses, virtual sessions, shadow days) that authentically showcase RLC’s culture, programs, and landscape.
- **Strengthen RLC’s digital presence and SEO performance** to ensure top visibility in independent school searches.
**Admissions Process & Family Experience**
- **Oversee a seamless, personalized admissions journey** from inquiry through enrolment, ensuring timely communication, transparency, and exceptional family experience.
- **Lead a holistic admissions review process** that assesses academic readiness, character alignment, and potential contribution to the RLC community, using rubrics and committee-based decision-making.
- **Determine scholarship and financial aid awards** in partnership with the Head of School and Director of Finance, ensuring equitable distribution and alignment with enrolment goals.
- **Serve as primary liaison with Apple Financial** and guardianship agencies (e.g., ISGC) to support international families.
- **Coordinate with Health Services, Boarding, and Academic teams** to secure all required documentation and ensure smooth onboarding.
**Retention & Student Success**
- **Champion a retention-focused culture** by partnering with faculty, houseparents, counselors, and leadership to identify and support at-risk students through early intervention protocols.
- **De
