Marketing Specialist
2 weeks ago
Adi Development Group is one of Canada’s leading, most innovative real estate development, construction management and investment companies. With over 4000 units and $3Billion of built value under development throughout the GTHA, We are on an insurgent mission to re-invent the customer experience and to deliver homes faster, better and more cost effectively to our customers. As an Adian you will have the opportunity to shape communities and create lasting landmarks that will be admired for generations. The life-defining work you will do with Adi will directly impact and positively change the lives of our customers and communities we serve. We champion ownership and encourage all of our team members to think and act like owners. Adi is committed to not only develop buildings, but to developing the leaders of tomorrow.
Successful Adians care deeply about their work and commit to continuously learn and develop in their field. Adians think about how every decision they make will impact our customers and go the extra mile to deliver an exceptional customer experience. Our most successful Adians work with a bias toward action. They value experimentation and trying new ways of working to ensure we deliver results to our customers.
Adians offer support to our teammates before being asked. We help each other improve through candid, constructive feedback and empower each other to perform. It does not matter if you are a new or seasoned Adian. We welcome diverse perspectives and encourage each other to speak up. Successful Adians challenge each others’ thinking through respectful and thoughtful debate. When we reach a decision, we commit and move forward together. We are a team. We face adversity together. We learn together. We win together.
**What You'll Be Doing**:
- Managing the key day-to-day marketing activities including advertising bookings, marketing agency requests, ad approvals, content generation, e-blast review and deployment, event management, etc.
- Manage and develop content for Adi's social media accounts and website
- Invoice processing and administration, liaising with vendors and 3rd party partners to ensure consistent communication regarding payment
- Champion the Adi Customer Service Standards by acting as the point of contact for Adi purchasers and consultants
- Staying current with each market in which Adi is doing business (and adjacent markets) including: new product launches, product pricing, realtor incentives, resale markets
- Becoming Adi project expert, knowing the status of each project and their supporting initiatives
- Assisting in managing our CRM software with customer care teams
- Gathering market research on projects, industry trends and sales performance and incentive packages of competitors
- Assisting with preparing agreement documents as required. Reviewing and processing submissions from sales office
- Working closely with development, construction, property management and executive teams to accomplish the shared objectives of the company
- General administration as required
**What You Bring**:
- 3 - 5 years marketing experience (industry experience is strongly preferred)
- Deep understanding and use of Social Media (Insta/facebook/tiktok/Linkedin)
- Basic web design and Wordpress
- Ability to develop recommendations based on thorough analysis of digital marketing analytics
- Knowledge of new home sales process
- Excellent design taste
- Stays up to date with latest advertising design trends and market trends
- Strong project management skills
- Intermediate-advanced photoshop skills
- Proficient with Microsoft Office suite (Excel modeling for analysis)
**Nice to Have Skills and Experience**:
- Experience with Salesforce/Pardot
- Video editing
**Why You'll Love Working Here**:
- You’ll wear multiple hats and get hands on experience with all aspects of your team’s projects
- We champion Ownership - from your first day you will be involved in shaping the direction of Adi
- We focus on continuously developing our team through education reimbursements and professional development offerings
- We don’t believe in micromanagement - while we are here to provide guidance, we trust you to do your job and achieve success
- Health benefits and personal health spending account
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