Digital Marketing Co-ordinator

**Job Summary**

**What is the opportunity?**

**What will you do?**
- Support the senior digital marketing managers in the execution of digital marketing campaigns and initiatives, ensuring alignment with overall marketing strategy and business goals.
- Contribute to SEO optimization for on-going product and campaign page enhancement.
- Assist in building and maintaining strong working relationships with Digital Marketing, Product, and Marketing partners, and the Digital Marketing team.
- Help gather requirements and feedback from stakeholders to recommend and deliver great content, tools, forms, and interactive experiences to ensure projects are delivered on time, on scope and on budget.
- Assist with project management tasks, including tracking timelines, deliverables, and coordinating with vendors as needed.
- Support the implementation of new digital strategies and capabilities to drive engagement and efficiency.
- Monitor, analyze and report on website and campaign performance using Google Analytics and other analytics tools.
- Ensure digital content adheres to accessibility, usability, and privacy standards.
- Support website quality assurance (QA) and user acceptance testing (UAT) to ensure digital content and functionality meet business requirements and provide a positive user experience.

**What do you need to succeed?**

**Must have**:**
- Bachelor’s degree or college diploma in Business, Marketing, Technology, or a related field.
- 2+ years of experience in digital marketing, web content management, or a related field.
- Demonstrated digital-first mindset and strong work ethic.
- Strong organizational, collaboration, and communication skills (written and verbal).
- Experience with content management systems, usability, and information architecture.
- Familiarity with Google Analytics and SEO fundamentals.

**Nice to have**:**
- Previous agency experience.
- SQL
- Basic understanding of HTML, CSS, and JavaScript
- Technical aptitude. Experience with analytics or A/B testing tools (an asset)

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work

**Job Skills**

**Additional Job Details**

**Address**:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

**City**:
TORONTO

**Country**:
Canada

**Work hours/week**:
37.5

**Employment Type**:
Full time

**Platform**:
PERSONAL & COMMERCIAL BANKING

**Job Type**:
Regular

**Pay Type**:
Salaried

**Posted Date**:
2025-05-29

**Application Deadline**:
2025-06-12

**I**nclusion** and Equal Opportunity Employment**

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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