Vice President, Marketing

**Vice President, Marketing**

**Posting #: 25-28**
**Location: Kitchener /Sault Ste. Marie/Remote**
**Job Type: Regular, Full Time**

**JOB SUMMARY**:
Reporting to the Chief Digital Information and Marketing Officer, the Vice President of Marketing is a strategic and results-oriented leader responsible for developing and executing comprehensive marketing strategies designed to achieve the credit union’s growth objectives, enhance member engagement, and strengthen brand awareness.

**DUTIES & RESPONSIBILITIES**:

- **Brand Management**: Ensure consistency in brand messaging and positioning across all channels, enhancing brand recognition, reputation and market presence.
- **Member Engagement**: Leverage data analytics, market research, and segmentation strategies to improve member experience, increase engagement, attract new customers and improve retention.
- **Marketing Segmentation**: Develop and execute data-driven segmentation strategies to deliver targeted and personalized marketing campaigns tailored to specific demographics and attributes.
- **Digital Experiences**: Collaborate with cross-functional teams to design, develop, and optimize compelling digital experiences across all platforms, focusing on enhancing member interactions, driving engagement, and improving the overall user journey.
- **Product Marketing**: Partner with internal stakeholders to create compelling marketing campaigns that showcase the value and benefits of products and services to potential and existing members.
- **Budget & Performance Management**: Develop and manage the marketing budget while tracking key performance indicators (KPIs) to measure success.
- **Regulatory Compliance**: Proactively ensure all marketing and communication materials and strategies are in full compliance with financial regulations and industry standards.
- Manage departmental workflow and keep projects and tasks remain within scope with the support of the Marketing team.
- Oversee the collaboration and communication between third-party providers, including the agency of record, and internal departments, such as IT and Member Experience, and communications, ensuring seamless integration of their efforts and the successful execution of large-scale projects from initiation to completion.
- **Leadership**: Accountable for the overall leadership, supervision, coaching and development of direct reports to deliver on outcomes for the strategic vision.
- Perform other duties as required.

**QUALIFICATIONS**:

- Post-secondary degree or diploma in marketing, business, communications, or a related program, or an equivalent combination of education and experience. Bachelor's degree in marketing or business administration is preferred.
- Minimum of ten (10) years of progressive marketing experience, with at least five (5) years in a leadership role, preferably within the financial services industry.
- Understanding of CASL and AODA compliance requirements
- Must be bondable.

**Why work at YNCU?**

YNCU employees get to be a part of the growing credit union movement and help us get the word out on why banking locally is so important. We’re your friendly, helpful, and financially savvy neighbour who provides tailored financial services to our members, supports small businesses, creates local jobs, and gives back to causes that matter. Through our Good Neighbours Employee Volunteer Program and Monthly Staff Donation Draws, we even let you choose the causes we donate to and support. YNCU is recognized for the following:

- Certified Ontario Living Wage Employer
- B Corp Certified
- Flexible work arrangements once fully oriented
- Competitive Compensation, Incentive Programs and Benefits
- Remote/working from home hybrid option once fully oriented
- 37.5-hour work week
- 7% matching pension
- Benefits are 100% paid for by YNCU
- 2024 Canada's Healthy Workplace Month Great Employer Award
- Wellness Initiatives including our Employee and Family Assistance Program, premium membership for Calm, Consult+, and LIFT Virtual Fitness
- Learning and Development Opportunities
- Paid Volunteer opportunities
- Fun and meaningful Employee Resource Groups
- Free bank account and discounted rates for Employees

YNCU strives to be a diverse workplace reflective of the communities that we live in. We are committed to a diverse workforce and invite everyone to apply. YNCU makes hiring decisions solely on qualifications, merit, and business needs at the time.

YNCU is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, gender, religion, sexual orientation, national origin, disability, pregnancy, or any other protected characteristic as outlined by national, provincial, or municipal laws. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, a