Product Director, Digital Experience

**Company Description** Who we are**:
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

Join our team as a **Product Director** to guide the creation and refinement of digital platforms that enhance customer experiences across all touchpoints for our three brands. In this hands-on role, you’ll focus on prioritizing and executing user stories, building and managing a robust product roadmap, and collaborating with teams across the organization—not just e-commerce—to deliver seamless online and in-store experiences.

As the **Product Director**, you’ll translate each brand's objectives into actionable product initiatives, ensuring our digital tools and platforms meet evolving customer needs. You’ll work with brand, marketing, IT, customer care, and operations teams to understand and solve pain points, translating them into engaging, intuitive user journeys.

**Task and responsabilities**:
**User Story Development and Roadmap Ownership**:

- Define, document, and prioritize user stories based on customer feedback, data insights, and business goals.
- Own the digital experience roadmap, ensuring that product initiatives align with brand objectives and customer needs.
- Continuously iterate on the roadmap based on user feedback, testing outcomes, and business priorities.

**Cross-Functional Collaboration**:

- Partner with brand, marketing, IT, customer care, and in-store teams to align digital initiatives with business objectives and ensure a consistent experience across all channels.
- Facilitate regular touchpoints to gather insights, share progress, and keep stakeholders updated on roadmap developments.

**Execution and **Platform Optimization**:
- Oversee the product lifecycle from ideation through deployment, focusing on user experience enhancements that drive engagement, traffic, and conversion.
- Implement A/B testing and other data-driven methods to refine user journeys and improve key metrics, such as site performance, conversion, and retention.
- Utilize analytics to monitor and report on product impact, ensuring transparency with stakeholders.

**Innovation and Continuous Improvement**:

- Drive a culture of innovation within the team, encouraging agile practices and data-informed decision-making.- Keep a pulse on industry trends and new technologies, proposing and implementing initiatives that deliver immediate and long-term customer value.

**Vendor and Stakeholder Management**:

- Coordinate with external vendors (for modern e-commerce platforms) to ensure platform performance aligns with product goals.
- Regularly communicate updates, project results, and ROI to senior stakeholders.

**Team Leadership and Development**:

- Mentor a team of product managers and specialists, promoting a customer-centric approach to digital product development.
- Ensure team alignment with roadmap objectives, fostering a culture focused on user-driven product success and continuous learning.

**Performance Metrics and KPIs**:

- Establish and track KPIs to assess customer satisfaction, digital engagement, and conversion rates across platforms.
- Report on roadmap outcomes, linking platform enhancements directly to business growth.

**Qualifications** Qualifications and competencies required**:

- Bachelor's degree in Business Management, Commerce, Marketing, or a related field.
- 10+ years of product management experience, with a focus on digital platforms, ideally in a retail environment.
- Experience with modern e-commerce platforms and related digital tools is essential.
- Strong leadership skills, cross-functional collaboration experience, and expertise in transforming user stories into actionable products.
- Entrepreneurial mindset, with a data-driven and customer-first approach to problem-solving.
- Excellent verbal and written communication skills, with the ability to present complex concepts clearly.
- Bilingualism required.

**Additional Information** What we offer (Why work with us)**:

- Hybrid work opportunity
- A competitive benefits package (Full Time Employees Only)
- Paid Time Off ( Sick Time, Flex Days & Vacation (Full Time Employees Only)
- Additional benefits include opportunities for advancement and tuition reimbursement
- 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
- Generous Employee Referral Policy.

If this inspires you let’s talk. Send us your resume today

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with