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Marketing Specialist, Content and Partnerships

2 weeks ago


Toronto, Canada Scotiabank Full time

Requisition ID: 212626 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **The role**: **Is this role right for you? In this role you will**: Partnership Execution: - Manage day-to-day partnership activities and campaign execution, aligned with strategic objectives. - Create engaging materials for partner communications and meetings, supporting senior management in relationship management. - Ensure timely delivery of contractual marketing obligations. - Develop and maintain comprehensive multi-channel marketing and content calendars for BNS and MD Financial initiatives. Content Development and Distribution: - Create and execute compelling physician-centric content across various channels, ensuring alignment to strategic objectives and specifications. - Collaborate with MD Financial and Scotiabank Healthcare+ Marketing teams to plan, publish and amplify content supporting customer journey maps. - Transform complex financial information into engaging, accessible content. Campaign Coordination: - Execute multi-channel marketing campaigns as directed by senior management, ensuring alignment with business priorities and growth targets. - Coordinate lead generation campaigns across various teams to meet marketing qualified lead (MQL) targets. - Track and optimize campaign performance, providing regular reporting updates to management. Technology Management and Maintenance: - Work with internal teams and vendors to troubleshoot issues, implement updates, and integrate new features as needed. - Oversee user access, security protocols, and data integrity within platforms. - Provide platform training and support to team members. - Stay informed about emerging technologies and recommend improvements to enhance collective capabilities. Stakeholder Communication: - Build effective working relationships across teams, including the broader marketing organization, Technology, Compliance, Legal, and relevant vendors and agencies. - Deliver clear and timely project and campaign updates to stakeholders. - Identify and escalate issues requiring senior management attention. Operational Excellence: - Implement efficient operations while adhering to business controls and risk management practices. - Support and act in accordance with Scotiabank's values: accountability, passion, integrity, and respect. - Foster an inclusive team environment that values and appreciates diverse perspectives. Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct. **Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have**: - University degree or community college diploma in marketing, communications, or business, or equivalent experience. - Understanding of the financial services and wealth management industry. - Canadian healthcare sector knowledge is an asset. - Proficiency in MS Office, marketing automation tools, and project management methods or software. - Bilingualism (English/French) is an asset. **What’s in it for you?** - A rewarding career path with diverse opportunities for professional development - A culture that promotes teamwork and cross-functional collaboration to achieve business goals. Inclusive workplace that values diversity of thought, background, and experience. - An organization committed to making a difference in our communities - for you and our customers. - Opportunity to work with a very enthusiastic team that helps our clients by ensuring the Bank is able to continue to operate to deliver key business services. - Hybrid working environment allowing for work/life balance. Location(s): Canada : Ontario : Toronto Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.