Marketing Finance Analyst

"The Marketing Finance Analyst - Retail Incentives plays a key role in supporting GM Canada's vehicle sales strategy through the design, execution, and financial oversight of incentive programs. This role partners closely with Sales, Marketing, and Finance teams to ensure incentive investments are optimized for performance, compliance, and strategic alignment." **LEVEL EXPECTATIONS**: Fully qualified individual contributor who has knowledge and understanding of all aspects of a function and exercises independent discretion and judgment on significant matters based on professional knowledge. Level most professionals can expect to achieve in their careers. **EXPERTISE** - Recognized as a fully qualified, experienced professional. Has complete knowledge and full understanding of own area and broad knowledge of related areas. - Takes broad challenges and, through independent professionally developed analysis, identifies and analyses options, and breaks them down into initiatives capable of implementation. Identifies opportunities and proposes solutions to improve internal processes, services, and structures to support functional strategies. - Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems. - Works independently; receives mínimal guidance. Acts as a resource for colleagues with less experience. **COMPLEXITY** - Identifies and devises solutions based on limited information and precedent. Uses evaluation and judgement to solve problems that are new to the organization and require a deep level of experience and strategic thought to create a solution. - Often effects change in broader functional area without direct exercise of command, using persuasion in situations where reaching agreement may be hindered by differing opinions, past practices, or experiences. **SCOPE AND IMPACT** - Challenges and problems are of a diverse scope with multiple moving parts, where developing a plan and viewing the whole picture is a significant challenge itself. Work is done independently and is reviewed at critical points. - Owns the development and delivery of solutions, driving cross team and group efforts. Leads by example, taking responsibility for their own actions, acknowledging mistakes, and holding themselves accountable for achieving goals. Addresses and evaluates a diverse range of issues using innovative methods and proposing alternative approaches. - Serves as a mentor to more junior level employees, providing coaching and guidance on difficult issues. - Has significant operational impact across their function. **Additional Job Description**: - Support the development and financial modeling of national and regional retail incentive programs. - Provide support to the Brand team by evaluating various incentive recommendations and their financial impact. - Analyze vehicle sales performance, market share, and competitive activity to inform incentive strategy. - Benchmark GM programs against key competitors. - Conduct special studies and ad hoc financial analysis to support strategic decision-making. - Lead monthly forecast coordination for incentive spend, aligning with finance and marketing stakeholders. - Monitor incentive spend, ROI, and program effectiveness using tools such as Excel, Power BI, etc. - Present findings and recommendations to senior leadership and cross-functional stakeholders. - Track key KPIs such as incentive cost per unit, lease and finance penetrations, and forecast accuracy. - Collaborate with accounting and compliance teams to maintain audit readiness and internal controls. - Contribute to system enhancements and automation initiatives related to incentive tracking and reporting. - Lead by example displaying GM behaviors, commitment to personal development and dedication to crafting a positive Workplace of Choice culture GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. **Benefits**: The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others: - Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. - Healthcare, dental and vision benefits including health care spending account and wellness incentive. - Life insurance plans to cover you and your family. - Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. - GM Vehicle Purchase Plan for you, your family, and friends **About GM**: Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us**: We believe we all must make