Marketing Manager

Marketing Manager

**Job Category**:Corporate Marketing

**Job Typ**e: Permanent

**Job Location**: Remote

**Experience**:5+ Years

**Company Overview**:
Join WinMagic to become a trusted partner in cybersecurity, help defeat cyberattacks, and simplify online authentication. With significant growth opportunities in business development and sales, we are poised for expansion. Play a pivotal role in shaping the future of emerging technologies and building a cyber-safe world.

**Job Summary**:
Reporting to the Vice President of Marketing, this role will be responsible for developing, implementing and executing strategic and tactical marketing plans for our organization in order to produce pre-qualified leads and attract potential customers. This individual will be responsible for creating and executing strategies that promote brand awareness, drive customer engagement, and contribute to overall business growth.

**Responsibilities**:

- Work with Vice President of Marketing and management team to develop marketing plans and budget to support business objectives
- Work closely with key stakeholders and the rest of the marketing team to ensure on-time delivery of effective marketing programs to a variety of audiences.
- Responsible for web content development, B2B demand generation, campaign management, conferences/events, branding, SFDC entries and updates, and monitoring and reporting on key KPIs.
- Align with product development & sales engineers to understand WinMagic’s products and competitive environment(s) as they relate to marketing needs
- Manage third party contractors and agencies as needed
- Collaborate with Events Coordinator for tradeshow/event participation including event coordination and management and development of required communication elements.
- Collaborate with Web team to drive success of SEO, SEM, PPC and other online marketing efforts including a strong focus on MROI.

Job Requirements:
**Education**:

- Post-secondary degree in Marketing or a related field is mandatory

**Experience**:

- Experience in managing cross-functional partners and building strong and effective relationships
- Creative thinker who can bring in new ideas and approaches to processes
- Creative problem-solving skills; pro-active, strategic, analytical and an eye for detail
- Experienced project manager who can execute multiple concurrent projects while adhering to tight deadlines and managing cross-functional teams of peers, executives and others across the organization.

Strategic and detail-oriented skills:

- Demonstrated proficiency in both strategic thinking and attention to detail
- Self-directed and independent, yet able to work well with diverse teams while keeping all stakeholders “in the loop”
- Passionate and proactive multi-tasker who can lead teams and projects independently
- Strong sense of urgency and achievement, resilient and able to respond under pressure with excellent organizational skills to manage competing priorities

Communication:

- Demonstrated ability to communicate effectively, both verbally and in writing to a wide variety of audiences.
- Excellent verbal and written communication skills and solid presentation skills
- Solid writing skills with an ability to articulate both the business and technical value of complex products and solutions

Technical Skills:

- Expertise in Search Console, Tag Manager, Optimizely, SEMrush, and native analytics in social media platforms (e.g., LinkedIn, YouTube)

Industry Knowledge:

- Knowledge of complex enterprise technology solutions, ideally data security, encryption and secure authentication solutions are major plus.

**Join WinMagic**:
At WinMagic, we foster a dynamic work environment that empowers employees with the best tools, technology, and benefits to maximize productivity. We accommodate diverse work styles and provide flexibility and mobility options to enable all employees to thrive creatively and professionally, irrespective of their location. Discover your place at WinMagic today

WinMagic adheres to applicable data privacy and security laws and regulations. For more details, refer to our Privacy Policy at: WinMagic Privacy Policy.

Pay: From $75,000.00 per year

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Mississauga, ON L5R 3G5