Art Director, Events

**Who we are**: Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. **Who you are**: We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking an Art Director who will take the creative helm of Geotab Connect and propel our flagship user conference into its next chapter, while supporting brand presence at other external events. This is a unique opportunity to be the pivotal architect of the event's visual journey, influencing the experience for partners and customers from across the globe. If you love technology, and are keen to join an industry leader — we would love to hear from you **What you'll do**: As an Art Director your key area of responsibility will be driving the creative vision for Geotab Connect and other external events, going beyond design management to elevate our brand, innovate event aesthetics, and deliver cohesive and electrifying visual narratives across every platform. You will be challenged to transform brilliant concepts into stunning reality while strategically shaping the visual experience that defines our most important annual event. You will need to work closely with event management teams, marketing and brand teams, external vendors and creative agencies, cross-functional stakeholders across the organization, and partners and customers to ensure alignment with their experience expectations. **How you'll make an impact**: - Lead the development and execution of the overarching visual strategy and brand identity for Geotab Connect, ensuring seamless alignment with the corporate brand and a compelling experience for attendees. - Collaborate strategically with the Senior Creative Operations Manager, Events and Production Manager, Events to ensure that creative projects are feasible, stay on schedule, and are delivered within budget, while contributing to budget planning for visual elements. - Partner with and influence internal stakeholders to establish a long term creative vision for core events that pushes boundaries and enhances engagement. - Translate complex business objectives into insightful and innovative visual concepts that are clear, compelling, visually exciting, engaging and consistently uphold brand expression and standards. - Create layouts, mockups and prototypes with a high level of fidelity as required to effectively illustrate/convey design ideas to other members of the team, management, and external vendors. - Stay abreast of the latest design trends, technologies, and best practices in event design and visual communication. - The focus for Geotab Connect and upholding the visual brand standards for its various program areas including (but not limited to): - Agenda Programming: work collaboratively with senior leadership to translate their messaging into impactful and compelling visuals. Direct external resources to ensure high-quality, production-ready, packaged files. - Wayfinding signage: conceptualize and design a comprehensive, user-friendly system for navigating the unique annual venue. - Show floor assets: Collaborate with sponsors, exhibitors, and internal Geotab teams to create a cohesive and integrated brand experience. - Websites: Work closely with designated website resources to ensure brand standards are maintained and new assets are compliant across all online event-related resources. - Social Media: Collaborate with designated social media resources to ensure visual brand standards are maintained. **What you'll bring to the role**: - 4+ years experience in a senior level creative role, working as the creative lead in areas such as brand identity development, creative support for events, campaigns, or creative strategy. - Bachelor of Design (BDes) or equivalent combination of education and/or work experience in related field. - Effective communication and excellent presentation and negotiation skills. - Experience working in-house and agency side. - Demonstrated ability to push creative boundaries and drive innovative visual solutions. - Experience mentoring or providing art direction to other designers. - Understanding of performance metrics for visua