Content Production Manager
2 weeks ago
Jacques Duval would not have written 32 editions _of the Guide de l’Auto_ if he had not been a car enthusiast himself and had not tested them one by one. The role we offer is of the same nature. We are looking for a Content Production Manager who will join a marketing team that is already operating with a digital strategy that has a significant impact on the company’s meteoric growth.
Your role, as a Content Production Manager, will be to increase brand awareness, promote the products and services offered as well as our various partnerships or events. In addition to producing a variety of digital content such as customer testimonials videos, and social media posts, you’ll write educational blog posts. This will ensure an increase in attraction and engagement, both for customers and employees of the company.
We are the Canadian leader in telehandlers and are experiencing significant international expansion. Working at Manulift means joining a team of passionate people and seeing that your daily actions have a direct impact on the company’s success. We are known for offering innovative solutions that optimize the productivity and profitability of local businesses.
**Why Manulift?**
- A strong industry, operating in several growth markets.
- Access to an in-house studio, filming equipment, and a drone for content production.
- Your team: videographer/editor, social media specialist, and graphic designer.
- Salary structure including performance bonuses.
- KM allowance, expense account, cell phone, and laptop provided.
- Telemedicine service (Telus Health).
- Group insurance is paid at 75% by the employer as well as an RRSP and DPSP.
- Flexible schedules and personal leave days and a hybrid work model.
- Participation in team activities, recognition evenings, and family days.
- An amount allocated for physical activity.
- Generous referral bonus of up to $5000 depending on the position.
**Main responsibilities**:
- Become an expert in our products, trades, and business model.
- Develop and produce engaging digital and traditional marketing content (videos, photos, social media publications, blog articles or specialized magazines, newsletters, press releases) and ensure its quality before distribution (writing, translation, graphic quality).
- Develop and ensure the implementation of the dissemination plan by following an editorial schedule and mobilizing the required resources.
- Supervise a Social Media Specialist to successfully execute a social media strategy on our different platforms (FB, IG, LI, YT, TikTok).
- Measure, on an ongoing basis, the impact of content using KPIs.
- Work with different departments and produce product marketing tools (brochures, white papers, promotions).
- Develop and maintain partnerships (Media, publishers, web influencers).
- Create and communicate the company’s brand templates and ensure their proper use.
- Engage employees by sharing content on various internal platforms.
**Experiences and prerequisites**:
- Studies in marketing, communications, journalism, digital marketing, or other relevant training.
- 3 to 5 years of experience in content marketing, community management or customer relations.
- Demonstrate significant achievements including social media performance and content production.
- Experience in an industry-oriented towards the sale of products in the industrial field.
- Fluency in French and English and excellent writing skills in both languages.
- Excellent organization, rigor, and project management skills, and ability to meet short deadlines.
- A passionate person with contagious energy, who easily develops relationships, who has a sharp mind and prefers the “storytelling” style to stand out.
- Availability to travel between 20% and 25% of your time.
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