Conferences Marketing Manager

**Description**:
**What makes Gartner a GREAT fit for you?**

When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.

**What you’ll do**:

- Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees
- Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
- Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch
- Leveraging Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
- Defining and executing campaigns aligned with buyer journey - from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement
- Improving sales teams’ ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools.
- Cultivate and execute on program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that help to generate leads and build sales pipelines.
- Executing all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly
- Actively monitoring demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
- Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion

**What you’ll need**:

- Metrics-driven and insatiably curious with a minimum of 5-7+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
- Exceptional project management skills
- Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
- Data-driven and analytical; experience with Google Analytics a plus
- Great interpersonal, collaborative and communication skills
- Experience with fundamental principles of design
- SEO/SEM
- Web content creation and content management skills; experience with Adobe Experience Manager a plus
- Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy

**Who you are**:

- Process-driven, methodical, organized and pays strong attention to detail.
- Be able to work autonomously (i.e., high degree of self-reliance/self-starter)
- Team player with good time management skills.

**What we offer**:
In addition to an outstanding work environment with rapid advancement potential, you will be part of a team that is extremely collaborative and creative. Gartner associates enjoy exceptional compensation and benefits, including:

- Competitive base salary
- Flexible work environment
- Great work culture

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**Who are we?**

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

**What makes Gartner a great place to work?**

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

**What we offer**:
Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, yo