Ma Global Strategic Brand Lead

At Astellas, we strive to become a cutting-edge, value-driven life science innovator. This means working at the forefront of healthcare change to turn innovative science into VALUE for patients.

What sets us apart is our focus on patients, our pioneering innovation, our collaborative culture, and the passion of our talented people.

Making a positive impact on patients’ lives is the purpose behind everything we do. At Astellas, we are relentless in our pursuit of scientific progress and in tackling unmet medical needs, demonstrated by our legacy in oncology, overactive bladder and transplant and our impressive pipeline in women's health, blindness and regeneration, genetic regulation, immuno-oncology, mitochondria and targeted protein degradation.

**About Us**

We are a global pharmaceutical company headquartered in Japan, with a team of more than 14,000 managing operations in approximately 70 countries around the world. We are in the Top 30 global biopharma company based on global revenues and are predicted to be one of the Top 10 Cancer Drug Makers of 2024 by Fierce Pharma.

In Canada, we are growing to meet the exciting opportunities realized by our legacy brands and rich pipeline of innovative treatments.

From the first day in role, everyone at Astellas has a responsibility for creating a brighter future for patients around the world. We nurture exceptional relationships with our employees to allow them to thrive, foster innovation, and deliver exceptional business results. We work to create a culture where our people feel empowered to pursue brave ideas and ambitious outcomes, to have the confidence to be accountable for a higher standard of performance and embody a competitive and solutions-oriented mindset.

Our expertise, science and technology make us a pharma company. Our open and diverse culture is what makes us uniquely Astellas.

Astellas Pharma Canada (APCA) is currently searching for a Medical Affairs Global Strategic Brand Lead **.**

**Description**:
The Medical Affairs Global Strategic Brand Lead (MA GSBL) is a core member of the Asset Maximization Team & co-leads the Global Co-creation Team (GCT). In collaboration with the Commercial Global Brand Lead (GBL) and Development Asset Lead (AL), the MA GSBL is responsible for driving the global value of a brand. This role focuses on long-term asset value creation, portfolio strategy, and lifecycle management to achieve the brand’s full potential. The MA GSBL provides medical input into development of the brand strategy, leads the Core Medical Team (CMT) and facilitates agile Core Medical Plan (CMP) development whilst remaining accountable for delivery of CMP evidence generation and dissemination tactics. The MA GSBL ensures seamless execution of CMP that balances global objectives with local needs and adaptability. As Benefit Risk Team (BRT) chair, the MA GSBL is also responsible for leading, presenting and defending routine and ad-hoc assessments concerning the Benefit/Risk of the product.

**Essential Job Duties**:
**Strategic Leadership**:
Lead co-creation of the Integrated Global Brand Plan (iGBP) with cross-functional experts and co-creation affiliates, serving as the brand’s strategic foundation

Lead the development of Medical Product Strategy (MPS) and facilitate agile Core Medical Plan (CMP) development

Contribute to creation of Integrated Evidence Generation Plan (iEGP) with cross-functional experts,

serving as the strategic foundation for evidence generation

Define and oversee overarching brand objectives with medical KPIs, ensuring alignment with global and local strategies

Co-lead the development of Global Launch Plans. Present to executive leadership at Global Launch

Readiness Review meetings, optimising readiness for an exceptional launch

Lead Medical input for Lifecycle Management (LCM) strategies and Loss of Exclusivity (LOE) planning to enhance long-term asset value

**Medical Affairs Excellence**:
Lead a high-impact CMT with accountability for delivery of CMP evidence generation and dissemination tactics, ensuring seamless execution that balances global objectives with local needs and adaptability. Accountable for budget management associated with evidence generation and dissemination tactics executed globally

Empower & enable affiliates to deliver on non-evidence generation and dissemination tactics of the CMP, whilst encouraging iterative dialogue to address local needs

Overall accountable for all MA evidence generation activities supporting the brand strategy. Activities may be executed by global, regional, or local teams. Lead CMT Study Review Committee (CMT SRC) to ensure robust governance and review of synopsis/protocols of all MA sponsored studies maintaining high standards for evidence generation

Accountable for implementation of the Integrated Evidence Dissemination Plan with strong scientific messages to support the brand. Ensure provision of centralized resources and iterative feedback to refine scienti