Director, Global Marketing Business Management and

**The Opportunity**

The Director of Global Marketing Business Management and Performance Optimization is responsible for monitoring, measuring, analyzing and optimizing the effectiveness of marketing initiatives and team activities, in alignment and delivery on the overall company goals, and the objectives of the Global Institutional Marketing team. This role will collaborate with global marketing colleagues and business partners in Canada, the US and Europe to align on priorities, measurement, and tracking and helping to drive employee engagement. The role will also collaborate with the Global Head of Institutional Marketing on regular team communications and stakeholder updates on team progress and OKRs. The Director is an integral part of the Institutional Marketing leadership team, reporting directly to the Global Head of Institutional Marketing.

**Essential Responsibilities**:
**Reporting**:

- Monitor and report on effectiveness of ongoing Global Institutional marketing initiatives across regions:

- Monthly business reporting to global marketing
- Quarterly business reporting on key marketing KPIs and accomplishments
- Overall budget management and participation in expense tracking and management
- Evaluate current activities and identify opportunities to optimize and achieve global synergy/efficiencies
- Serve as a centralized contact for strategic funding initiatives. Work with key collaborators to outline requirements and track KPIs; assist in the development of business cases

**Employee Engagement**:

- Track employee engagement and feedback within the department
- Continuously collect feedback within the department and create actionable solutions to address common themes
- Make recommendations for department sharing opportunities based on feedback and survey results
- Coordinate with department heads on action planning sessions and determine regular check points for follow up on action plans

**Communications**:

- Build communications strategy with leadership and develop regular team communication materials (monthly updates, quarterly review materials, partner presentations)
- Engage with team leaders and counterparts in Retail and Retirement to share best practices and form a community of practice
- Identify ways to improve the amplification of team achievements and how they connect to business goals and objectives

**Shared Responsibilities**:

- Demonstrate strong leadership within the department/firm
- Collaborate with team members and stakeholders
- Influence business partners
- Influence strategy and prioritization
- Contribute to vendor selection and marketing technologies to support the business
- Exceptional communications skills (written and verbal) with strong proficiency in PPT and Excel

**What are we looking for**
- Bachelors degree
- 8-10+ years of experience in the asset management or related industry; agency experience required
- Management experience preferred
- Knowledge of the investment industry, markets, products and investment concepts
- Knowledge of the asset management regulatory environment and guidelines
- Excellent organizational and prioritization skills
- Excellent communication and presentation skills
- Creative and innovative thinker with a solution-oriented approach
- Ability to build and maintain collaborative relationships across the organization
- Connected thinker

**What can we offer you?**
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.Professional development and leadership opportunities.

**Our commitment to you**
- Values-first culture
We lead with our Values every day and bring them to life together.
- Boundless opportunity
We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.

**About Manulife and John Hancock**

**Manulife is an Equal Opportunity Employer**

**Primary Location**

Toronto, Ontario

**Working Arrangement**

Hybrid
**Salary range is expected to be between**

$84,375.00 CAD - $151,875.00 CAD

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short