Geotargeting Marketing

**Geotargeting Marketing & Consumer Insights Analyst**:
**Create value at TC Transcontinental**:
**At TC Transcontinental, we’ve got it made, and that's because of the expertise of our team.**:
We are currently looking for a Geotargeting Marketing & Consumer Insights Analyst to combine geotargeting, marketing analysis, and consumer behavior insights. In this role, you will leverage geospatial intelligence to optimize marketing campaigns, identify consumption trends by region, and refine commercial strategies using location-based and behavioral data.

**When your actions lead to success.**:** GEOTARGETING & LOCALIZED MARKETING**
- Design, execute, and optimize hyper-localized marketing campaigns using geotargeting strategies (Google Ads, Meta Ads, programmatic platforms, etc.).
- Identify key geographic areas for customer acquisition, retention, and engagement.
- Analyze foot traffic, mobility data, and store visit attribution to assess campaign impact.
- Segment audiences based on their geographic behavior and develop personalized marketing strategies.
- Collaborate with marketing and media teams to integrate geolocation insights into digital and offline campaigns.
- Contribute to innovative marketing strategies by providing analytical expertise on geographic trends and market opportunities.

**CONSUMER INSIGHTS & DATA ANALYSIS**
- Analyze consumer behaviors, purchasing trends, and regional preferences using internal and external**data.
- Develop market segmentation models based on demographic, psychographic, and geographic criteria.
- Conduct competitive analysis to understand the impact of location on brand perception and consumer preferences.
- Create reports and client presentations to translate insights into actionable recommendations.
- Work closely with BI, sales, and marketing teams to align strategic decisions with consumer insights.

**When your expertise drives us.**:

- University degree in Marketing, Business Analytics, Data Science, Geography, or a related field
- Minimum three (3) years of experience in geospatial analysis, marketing analytics, or consumer insights
- Strong knowledge of analytical tools such as Google Analytics, Meta Ads Manager, Google Ads, CRM
- Experience with geospatial tools (GIS, Alteryx, Carto, SafeGraph, Foursquare, etc.) is mandatory, and experience with visualization tools (Tableau, Power BI, Looker) is a plus
- Knowledge of SQL, Python, or R for data manipulation is a plus
- Excellent ability to transform data into actionable insights and communicate effectively with non-technical stakeholders
- Excellent command of French and English, both spoken and written (regular exchanges with English speaking colleague and clients outside of Quebec)

**When our benefits transform your daily life.**:

- A dynamic role at the intersection of marketing, analytics, and consumer insights
- The opportunity to shape data-driven and geotargeted marketing strategies
- A collaborative environment where insights have a tangible impact on the business
- Hybrid work mode
- Group insurance plan tailored to you and your family's needs, including unlimited access to a telemedicine service (Dialogue platform)
- Pension plan with employer contribution

***We have been driving innovation since 1976.**:
With approximately 7,600 employees and 39 production sites, TC Transcontinental is a leader in the packaging and printing industry, as well as the top French-language educational publishing group in North America. It is a company that takes care of its teams and where employees support each other. At TC Transcontinental, we lead the industry by cultivating a sense of belonging for all.

**When our contribution creates the future.**:
A pillar in its various sectors of activity, TC Transcontinental inspires by its desire to create a responsible and united world. Its actions, particularly its commitment to the use of plastic, contribute to the protection of resources and the design of innovative products.

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