Communications Specialist

**Requisition ID**: 367668
**Position Number**: 20045276
**Posting End Date**: October 13/2024
**City**: Winnipeg
**Employer**: Winnipeg Regional Health Authority
**Site**: WRHA Corporate - WRHA Corporate
**Department / Unit**: Communications - Corp
**Job Stream**: Non-Clinical
**Union**: Non Union
**Anticipated Start Date**: 10/25/2024
**FTE**: 1.00
**Anticipated Shift**: Days
**Work Arrangement**: Hybrid
**Daily Hours Worked**: 7.75
**Annual Base Hours**: 2015
Grow your career in the Winnipeg Health Region Our team provides a spectrum of health care services through an integrated network of sites, services and organizations. We're united by a shared commitment to excellent and equitable health care.
Position Overview
Under the general direction of the Regional Lead, Communications, Public Affairs & Government Relations, the Communications Specialist will:
Develop, coordinate, organize and edit web-ready content in a variety of new media formats to support the WRHA mission and strategic plan priorities.
Contribute to the creation and execution of communications plans related to WRHA priorities.
Develop and maintain web pages.
Monitor web traffic and analyze web metrics and aggregate for reporting purposes.
Contribute to the creation and execute social media strategy and manage interaction across social media platforms.
Share content via social media channels and mobile devices.
Engage the online community across all platforms, including Twitter, Facebook and LinkedIn.
Experience
Minimum of 4 years' experience in a communications position requiring communications planning, project management, web management on a regular basis.
Minimum of 4 years' experience with graphic design, writing/publishing web content and developing and executing new media strategies.
Must have experience with online communities and social networking (Twitter, Facebook, Forums, etc.)
Experience working with analytics in the web and new media domain is required.
Experience leading communication initiatives, acting with integrity and trust, working in a team environment, and communicating clearly in a fast-paced environment.
Education (Degree/Diploma/Certificate)
A post-secondary degree in journalism, communications, public relations, marketing, or a related field required.
Education/training related to communication, graphic design/social networking required.
An acceptable combination of education and experience will be considered.
Certification/Licensure/Registration
Membership in International Association of Business Communicators (IABC), Canadian Public Relations Society (CPRS) or Health Care Public Relations Association (HCPRA) would be an asset.
Qualifications and Skills
Ability to communicate effectively both orally and in writing.
Ability to think creatively, particularly as it pertains to identifying, developing and implementing online/digital communications opportunities and initiatives.
Must be familiar with search engine optimization, usability and accessibility theory and practices.
Demonstrated ability to work independently and collaboratively as part of a team.
Strong interpersonal skills and a demonstrated ability to work effectively with staff at all levels within the organization.
Demonstrated ability working with sensitive and confidential materials.
Proven project management ability.
Ability to coordinate multiple communication tasks in a fast-paced environment.
Experience with Canva, Mail Chimp, and project management software an asset.
Advanced knowledge of Facebook, Twitter and other social media tools would also be an asset.
Physical Requirements
Not Applicable
Please note that an employee is not permitted to hold two or more positions across the WRHA legal entity that combine to equal more than 1.0 EFT. The WRHA legal entity includes Churchill Health Centre, Deer Lodge Centre, Golden West Centennial Lodge, Grace Hospital, Middlechurch Home of Winnipeg, Pan Am Clinic, River Park Gardens, Victoria General Hospital, WRHA corporate programs, and WRHA community health services.