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Field Marketing Specialist

2 weeks ago

Toronto, Canada Red Bull Full time

University Degree
- Fluent in English
- Permanent, Full-time

The Field Marketing Specialist (FMS), Event & Activation is responsible for aiding in the planning and execution of Red Bull’s regional Field Marketing initiatives, in an effort to bring local relevance to our global brand. Owned events, supported events, partnerships, and consumer activations will need to be prioritized and executed based on the requirements of the region and with the direction of their Field Marketing Manager. You also required to program and operate our Red Bull Event Vehicles, incorporating them into both marketing and sales initiatives in their region. You are ultimately committed to the goal of utilizing their planned marketing initiatives to deliver an outstanding Red Bull consumer experience at every opportunity in the field.

**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:** SPORT & CULTURE MARKETING**

Have an in-depth understanding of the regional sport & culture landscape, trends, and opportunities that exist across the region that will lead to business growth.

Project management: create and deliver Red Bull branded sport & culture events within the region.

Establish relationships with Opinion Leaders and Influencers who are credible across various sport & culture playgrounds. Give wiiings to great ideas and innovation.

Develop and maintain regional sport & culture marketing partnerships to drive brand relevancy and consumption.
*** CROSS FUNCTIONAL COLLABORATION**

Work alongside HQ specialists in both Marketing & Sales to best leverage regional and national initiatives in field, resulting in positive impression and experience for the consumer.

Manage the Event Vehicle Program in collaboration with the Field Marketing Manager & National Sport Marketing team.

Support regional programming including Consumer Collecting & Collegiate marketing initiatives.

Effective budget management and forecasting for regional events, activations, and travel.
*** BUSINESS PLANNING**

Create and implement a regional marketing plan that devises how to grow the business across the region through key partnerships and 3rd party events/activations.

Support the regional commercial leadership team with a strong annual business plan that pays into developing brand love and reach.

**Your areas of knowledge and expertise**:

- University Degree
- 2+ years of experience in Event Marketing.
- Strong local network across key sport and/or culture playgrounds (Traditional Sports, Motorsports, Ski/Snow, Gaming, Music, and Dance).
- Exceptional interpersonal skills.
- Excellent organizational and multi-tasking skills.
- Must have a valid driver’s license.