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Assistant Brand Manager, 360 Marketing and
2 weeks ago
Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is looking for an Assistant Brand Manager, 360 Marketing and Communication - Watier for a permanent full-time position.
Reporting to the Senior Brand Manager - Watier, the Assistant Brand Manager, 360 Marketing & Communication - Watier must have a great capacity for organization, autonomy, and creativity. The objective of this role will be to assist in the development of the brand, the execution of launches and promotions, to coordinate and communicate between the various internal and external departments and above all, to remain a positive and collaborative team player
WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode ((3) three days a week at the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan, bonus and holiday vacation).
- Employee discounts on all Marcelle Group products.
YOUR RESPONSIBILITIES WILL BE
- Working with the Senior Brand Manager to create and execute the marketing & communications plan & strategy.
- Collaborating with the Senior Brand Manager to create the internal and external briefs and execute plans on all media platforms.
- Managing internal and external photoshoots / video creation sessions (book studio, coordinate resources, casting, budget, create brief, validate all department needs, source materials, build schedule, plan PPM, etc.)
- Overseeing and approving the social media content calendar from conceptualization to execution, to support launches and campaigns.
- Ensuring brand consistency and messaging is accurate throughout 360 plans, while building authentic, relevant relationships with consumers.
- Managing and executing with external agency media planning, optimization, follow-up and post-mortem.
- Performing creative research and report findings.
- Creating internal brand and media presentations regularly.
- Continually ensuring updates are made to internal brand documents.
- Working with the internal studio to effectively create content for the brand and campaigns (brochure, banners, social media assets, etc.)
- Organizing national sales meetings (marketing content, and logistics portion) and any other event related to the brand (in-store events, launches, internal events, etc.).
- Completing market analysis and competitors benchmarks.
- Respecting the budget, carry out purchase orders (PO), process invoices and update budgets.
- Coordinating communications and plans to be deployed with the digital, Public Relations, and Social Media teams as well as the various angles to use.
WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor’s degree in administration, Marketing or Communications (an asset).
- 3 to 5 years experience in Marketing & Communications and 360 campaigns.
- Excellent understanding of marketing and communication issues.
- Excellent knowledge of Microsoft Suite, Excel, and PowerPoint.
- Good knowledge of the cosmetics market and industry, in addition to retailers and distribution networks.
- Sensitivity to the particularities of the mass market.
AND IF YOU ARE
- Attentive to details.
- Able to manage multiple priorities.
- Creative - curious, take initiatives and on the lookout for trends.
- Teamwork oriented.
- Rigorous and organized - ability to manage several projects at the same time.
- Autonomous, agile, and flexible - manage emergencies and plan priorities.
- Able to keep an overview and 360 campaign perspective.
The task and responsibilities listed above are summaries and indicatives.
TO APPLY
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.
