Marketing Coordinator

2 days ago

Kingston, Canada Mercury Bar & Lounge Full time

**Job Overview**

**Duties**
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Manage and update content on the company’s WordPress website to ensure it is engaging and optimized for SEO.
- Utilize Google Analytics to track website performance and provide insights for improvement.
- Collaborate with the sales team to align marketing strategies with business objectives.
- Create advertising materials and assist in managing online advertising campaigns.
- Monitor and report on the effectiveness of marketing initiatives using analytics tools.
- Support e-commerce efforts by optimizing product listings and enhancing user experience.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Strong research skills with the ability to analyze data and market trends.
- Proficiency in WordPress for website management and content updates.
- Familiarity with Google Analytics for performance tracking.
- Knowledge of SEO best practices to enhance online visibility.
- Experience with advertising platforms (e.g., Google Ads, social media ads) is advantageous.
- Basic understanding of HTML is a plus for web-related tasks.
- Excellent written and verbal communication skills with attention to detail.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects.

Join us as we strive to elevate our brand presence and drive impactful marketing strategies

**Job Types**: Part-time, Internship / Co-op

**Benefits**:

- Flexible schedule
- Work from home

Work Location: In person

Expected start date: 2024-11-01

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