Marketing Coordinator

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you

Marketing Coordinator - 12 Month Contract

UMC: The Territory

The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.

How You’ll Lead:

- Working with A&R, Marketing and Operations teams to ensure domestic audio and videos are properly scheduled- Ensure product changes are communicated to Operations & Streaming Teams in a timely manner- Manage agendas and notes for artist and department meetings- Conduct weekly comprehensive digital growth audits for select domestic artists- Analyze and report on follower growth, engagement rates, and creates across all platforms- Surface top performing content to social account reps for surfacing to our commercial partners- Ensure greenlisting for all releases delivered through supply chain, prevent content blocking for artist and creator posts- Coordinate with global teams to resolve video blocking issues and facilitate content unblocking- Manage weekly lyric synchronization for new Friday releases through UMC Musixmatch dashboard ensuring rapid turnaround for lyric publication- Execute strategic pitching of upcoming releases to YouTube promo channels via The District- Support in the execution of Submithub campaigns- Coordinate the social teaser submission process, collecting all assets and required information, including timecodes with management & internal teams.- Handle audio editing and manual export processes using master files and specified timecodes- Add teaser tracks to Co:Brand system for pre-release create tracking and coordinate linking of unreleased tracks with official releases to consolidate performance data- Create and manage Linkfires- Manage new project and budget requests via Uniport.- Process invoices and work with internal stakeholders to ensure payments go out in a timely manner.- Coordinate new vendor setup and onboarding processes- Submit advertising tickets and provide assets, links and PO’s required to execute campaigns.- Advertising Reporting, generate custom spend/non-spend dashboards via Clarisights in partnership with the Advertising team.- Manage artist website maintenance and updates for recent releases- Coordinate newsletter campaign execution with management teams- Manage copy development and asset collection processes- Collaborate with Audience Dev team for revision management and campaign finalization- Coordinate Laylo drop campaign development with management teams- Pre-Save - Coordinate Mira pre-save platform reskinning requests- Verify URI/ISRC linking for rolling pre-save functionality- Schedule and manage YouTube Shorts posting for assigned artists to ensure cross-platform content distribution from existing social media channels to maximize reach- Support in-person events and activations with tasks including vendor solicitation and management, guest list management, meet & greet facilitation and misc jobs as needed- Assist with the coordination of employee ticketbox- Other duties as assigned

What You Bring:

- 1-2 years of marketing experience in the music entertainment industry- Post-secondary degree or diploma in marketing, music, media and/or entertainment- Knowledgeable about how the music business operates and about the evolving digital & streaming landscape- Ability to work within assigned budgets & timelines- Exceptional communication skills, organizational, planning and priority setting skills- Proficiency in Photoshop and Premier for photo and video editing is an asset- Flexibility to work weekends and evenings- Positivity, passion, a competitive edge, and opinions you can stand behind- Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset- Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer- Employee Family Assistance Program- 2-week paid Winter Break- Summer Fridays- Employee Ticket Box- Music Subscription Reimbursement

Job Category:
Marketing, Streaming & Digital Media