Brand Engagement Manager

About Earls Kitchen + Bar
- Some 40 years ago, Leroy “Bus” Earl Fuller and his son Stanley Earl Fuller had a simple idea: to create a laid-back burger and beer joint filled with warm, friendly people. The first Earls restaurant opened in Edmonton, Alberta in 1984, and it quickly took off — Earls has never looked back, opening locations across Canada and the US. Today, Earls has expanded to 69 locations (and counting) and we're looking forward to our continued growth across North America._
- While much has changed since Bus and Stan opened the first Earls restaurant all those years ago, many things are the same — Earls is still a family-owned business, run by great people who are passionate about serving our guests delicious, globally-inspired food and drinks through exceptional service and an inviting environment. Our people are at the heart of everything we do, and we’re driven to make their lives awesome through the Earls Experience. We’re talking about a culture that’s built on growth and development, and the declaration of living large, purposeful lives full of fun._
- #PeopleGrowHere_

Do you have a strategic brain and enjoy executing plans and ensuring details are perfect? Are you a motivated self-starter, who loves process while also fueled by creativity? If so, we are looking for you

Our Brand + Marketing team is looking for a Brand Engagement Manager to make a big impact on the Earls consumer experience, both in store and online. This is a unique role that requires multiple skill sets as you lead all things Menu Design, Paid Media, and our website, as well as supporting promotions and content strategy/execution. This exciting opportunity comes with 2 direct reports and holds a lot of autonomy when it comes to the projects they will lead. Collaboration is also key in this role, working directly with the entire Brand + Marketing team, as well as the Tech team, Menu Production team, and our external Brand agency.

**Please note**: This individual will need to be based in Lower Mainland, BC.

**ROLE RESPONSIBILITIES**

**Marketing & Communication Planning**
- You will be responsible for contributing to the annual marketing plan for your initiatives, and driving the company’s efforts to achieve aggressive growth and profitability.
- You will develop communications plans for specific projects that deliver on our business objectives specifically focusing on our Paid Media strategy and Menus.
- You will be responsible for finding the most effective way to communicate key messages to the widest audience.
- You will build your strategies off of consumer insights, competitive industry knowledge and trends in design, tech, culinary and culture.
- You will work with internal partners to gain insights to inform your plans, sometimes in a collaborative working session.

**Brand Equity**
- You will contribute to brand strategy bringing new thinking to increasing brand relevancy and differentiate us from the competition.
- You will develop creative briefs and key messages that build the brand and deliver on our business objectives.
- You will evaluate creative against the brand strategy and the brief.
- You will ensure consistency across all brand touchpoints and act as an internal brand ambassador for a cohesive brand look and feel.

**Menu Design & Production**
- You will lead all Menu design working closely with key stakeholders, our external agency, and internal menu team.
- You will be responsible for proactively ensuring that our menu design is best in class and works across different market needs.
- You will oversee all aspects of our physical menus from ordering to quantities to quality to rollout. Working closely with the Menu Production team who leads printing and distribution.
- You will ensure our menus are represented properly and read well on our website. You will proactively drive any innovation to better the guest experience.
- You will be responsible for all menu inserts from strategy to design to execution.

**Paid Media**
- You will work closely with the team to understand business needs from a Paid Media perspective.
- You will lead the strategy and plan for Paid Media.
- You will execute Paid media and ensure the creative developed by the team is as effective as possible.
- You will be responsible for the Paid Media budget and ensuring it’s as efficient and effective as possible.
- You will bring innovative ideas to the team around paid and partnerships.
- You will develop / oversee KPIs for all campaigns and deliver complete reporting post campaigns.

**Website**
- You will be responsible for ensuring that our website is best in class.
- You will ensure the content is accurate and relevant.
- You will work with the Director of Brand Engagement on the strategy of what is communicated on the website
- You will ensure the menus on our website are a great customer experience and compel people to visit Earls.
- You will work closely with the Tech team on any issues or challeng