Advisor, Talent Acquisition Marketing

As per the current Public Health Order, full vaccination against COVID-19 is a condition of employment with PHSA as of October 26, 2021.

You are an experienced content strategist and marketer who has a way with words - some might say your balance of words, visuals, and creative ideas are pure genius Your talents come from your ability to ask the questions, process the answers, and provide your own experience and knowledge to your clients. Brand management is an area of passion you’d like to develop as you connect content with digital strategy, with the desire to meet client objectives through your work. Working with a supportive team is a must for you, and the opportunity to contribute to a purpose-drive organization is the next step in your marketing career.

What you'll do

As part of a growing Workplace Experience team, the Advisor, Talent Acquisition Marketing reports to the Lead, Talent Acquisition Marketing, and develops and recommends marketing plans and strategies designed to meet strategic goals and improve recruitment services and practices, that maximize PHSA’s brand and promotes the organization as one of B.C.’s top employers. Key tasks will include advising Talent Acquisition team members - across clinical and corporate functions - and providing marketing guidelines in situations requiring interpretation and/or providing additional information to assist in reaching the desired audience and making/processing related decisions. You will support brand and marketing project management to create an inspiring and engaging PHSA employer brand—home to a family of specialized health care brands across the province. Accountabilities for this role include:
Leads and drives talent acquisition campaigns designed to drive awareness and attraction of talent on a large and high volume scale; analyzes and interprets results to provide insights.
Leverages online technology and branded storytelling; in collaboration with the TA Marketing team, drives overall digital marketing strategy; creates strategy for social media/digital marketing campaigns, aligned with Talent Acquisition objectives.
Ensures high functioning and impactful internal and external careers website content. Aligns with corporate and program sites; ensures best practices across all campaigns and UX.
Builds and ensures consistent systems to support data tracking and analysis of digital metrics, demographics, conversion, and engagement in line with talent acquisition strategies.
In collaboration with the Lead, directs production strategy for marketing digital and traditional material, including video production and photography and working with related vendors delivery
Provides leadership, guidance and supervision to TA Marketing team members using effective leadership techniques; and provides marketing training and orientation to team members.
Manages vendor working relationships with external vendors (e.g. creative services) and stakeholders to enhance PHSA TA Marketing program development and implementation.
Participates in the development of campaign budgets, produces recommendations, monitors expenses, reports on variances, and recommends and implements remedial action.

What you bring

**Qualifications**:
Bachelor’s Degree in Marketing, Communications, Human Resources or related field, or an equivalent level of education, training, and experience
5+ years’ of experience in creating and driving integrated marketing campaigns.

**Skills**:
Strong communicator (oral and written) with ability to build collaborative and trusting relationships with colleagues across the organization.
Perform audits; lead and engage stakeholders in digital, brand and creative projects and initiatives.
Knowledge and proficiency in current online technologies, SEO, social media platforms, digital marketing, digital advertising, and reporting analytics.
Establish and monitor benchmarks that measure and maximize the impact of marketing campaigns.
Design and layout experience with Adobe Creative Suite is an asset.
Experience with project management software tools are an asset, e.g., MS Teams, SmartSheet. /InDesign are an asset, but are not required. Experience in the healthcare industry is an asset.

What we bring

Every PHSA employee enables the best possible patient care for our patients and their families. Whether you are providing direct care, conducting research, or making it possible for others to do their work, you impact the lives of British Columbians today and in the future. That’s why we’re focused on your care too - offering health, wellness, development programs to support you - at work and at home.

Join one of BC’s largest employers with province-wide programs, services and operations - offering vast opportunities for growth and development.
Access to professional development opportunities through our in-house training programs, including +2,000 courses, such as our San’yas Indigenous Cultural Safety Training course, or Core Linx for L