Market Research Analyst

Market Research Analyst
- 405 Av. Ogilvy, Montréal, QC H3N 1M3, Canada
- Employees can work remotely
- Full-time
- Department: Operations
- Location: CA, Montreal (Remote/Hybrid)
- Project: Back Office

**Company Description**:
People Can Fly is one of the leading independent AAA games development studios with an international team of hundreds of talented individuals working from offices located in Poland, UK, US, and Canada, and from all over the world thanks to our remote work programs.

Founded in 2002, we made our mark on the shooter genre with titles such as Painkiller, Bulletstorm, Gears of War: Judgment, and Outriders. We are one of the most experienced Unreal Engine studios in the industry and we are expanding it with in-house solutions called PCF Framework.

Our creative teams are currently working on several exciting AAA projects with the top publishers in the industry: Project Gemini with Square Enix and Project Dagger with Take-Two (2K), in addition to a new IP to be self-published and two other games in a concept phase. One of our IPs is also being adapted for VR technology.

With over 20 years of experience, PCF sets out to explore new horizons. We aim to combine our expertise with creativity of the best and most forward-thinking talents in the industry to work together on the new generation of action games for the global gaming community.

If you decide to accompany us on this journey, you’ll have a chance to perfect your craft and expand your knowledge, working alongside leaders in the industry on bringing a brand-new unique experience to the players worldwide.

As a Market Research Analyst you will develop a deep understanding of our business and market trends as well as provide high-level industry intelligence to help company executives to make data informed decisions on launching new products and services and on proving or adjusting the strategy of the company.

Performing competitive analysis and opinion leaders & community feedback reviews, you will help our existing game teams to have a better understanding of game genres trends in order to optimize the performance of their games.

The role requires superior modeling skills as well as strategic and analytical thinking, business development, collaboration, communication, and multi-tasking skills.

We are looking for a critical thinker with a passion for research. This individual will be asked to process, synthesize complex information effectively and communicate in a concise manner.

**Responsibilities**:
- Construct financial/analytical models in support of various strategic opportunities, potential acquisitions and portfolio management
- Execute extensive competitor analyses including detailed competitor mapping and profiling
- Carry out quantitative and qualitative market analyses such as market outlooks, total addressable market forecasting, etc.
- Discover and monitor market reports and any data insights provided by open sources and market insiders
- Produce a range of regular and ad-hoc actionable insights on market trends to support decisions around our products roadmap
- Be an expert in the latest trends impacting video games, and share insights across the organization
- Build relations and be a great partner with research and consulting firms for reports, analysis, and data acquisition
- Develop data collection tools and techniques
- Use data modeling tools to forecast projects' KPIs hypothesis for new and existing titles, considering various in-game and marketing investment**Qualifications**:
- Master's degree (MA/MBA) preferred - Marketing, Marketing Research, Statistics, or Econometrics.
- 3 to 6 years Market Research experience
- Strong analytical and synthesis skills required
- Strong interest in video games industry and cultural entertainment in general
- Excellent critical thinking, questioning, and listening skills with superior attention to detail are necessary
- Must be able to create impactful, story driven, & visually pleasing deliverables.
- Passionate about connecting the dots and using data to tell a story
- Advanced Excel skills, able to build complex models and analysis
- Experience with data sciences (programming languages, database queries, and data mining) a plus.**Additional Information**:
**What we offer**:
**U.S.**- 100% group health insurance benefit premiums paid by PCF (Medical, Dental, Vision, Group Life, and Supplemental Live) and start on day 1 of employment.
- 401K with 100% match, up to 3% of employee salary, and vested immediately.
- Paid week off during Winter Holidays.
- 20 paid vacation days and 5 paid sick days.
- Free virtual health and mental wellbeing sessions included in the plan for members and their dependents.
- A competitive salary and performance-based annual bonuses.
- Personal development opportunities and ability to work in a global environment.
- Work in a creative team with people full of passion for what they do.
- Long term disability, short term disability, travel insuranc