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Marketing Brand Manager

3 weeks ago

Montréal, Canada P\S\L Group Full time

**Our Vision**:
P\S\L Group is a global organisation dedicated to putting information at the service of medicine. The companies and people of the P\S\L Group aim to improve medical care by serving those who need it, those who provide it and those who seek to improve it.

To this end, we want our information and education services to contribute to the goals we share with our clinicians, clients and supporters, namely: to accelerate the advancement of medicine and help people enjoy better, longer lives.

**Purpose**:
Our key contribution to society is to help clinicians and those who support them provide state-of-the-art medical care.

Our primary business purpose is to help clients and supporters increase the effectiveness of activities pertaining to scientific communication, medical education and the maintenance of audience intimacy.

**Position Summary**:
P\S\L AI Products Launchpad is a newly established, innovation-focused HQ dedicated to evidence-based product invention. We are building a team of forward-thinking specialists who thrive on launching new products to support the work of Healthcare Professionals.

As part of our mission, we are seeking an experienced Brand Manager to support our core brands.

In this brand-new position, you will have the unique opportunity to:

- Contribute to the formation of a new group focused on the engagement of healthcare professionals with education, knowledge and learning, using artificial intelligence
- Work directly with the CEO, leading the core clinician facing brands of the organization
- Leverage your expertise in developing brand essence, values and equity to delight our customers
- Bring start-up or corporate experience in supporting new initiatives, thriving in an environment where you can innovate and grow

**_Key Responsibilities_**
- Brand planning- Leverage your expertise in driving the brand planning cycle, owning the brand plan
- Product improvement- Work with the design studio and LaunchPad team to build and deploy engaging campaigns which resonate with clinicians, providing an exciting repeatable experience
- New launch management- Partner with the Digital Channel Director and AI design studio to translate the brand and design into campaigns
- Market research and testing- Stay current with industry trends, emerging methodologies, and best practices in the use of AI in the studio
- Identify opportunities for innovation in campaign production
- Champion continuous improvement, exploring new methods, tools, and technologies

**Key Skills, Knowledge & Professional Education**
- Minimum 3 years of experience which is transferable to the healthcare industry
- Passionate about working with clinicians
- A Proven track record in brand leadership, including strategic planning, segmentation, execution and measurement
- Exceptional written and verbal communication skills, with a knack for distilling complexity into clear, compelling narratives
- Demonstrated success in supporting new initiatives in dynamic, fast-paced environments
- Demonstrated knowledge of medical education or medical communications would be an advantage
- A genuine passion for innovation, new technologies, and driving change
- Ability to see the possible and think creatively about future-oriented solutions
- You are known for your strong interpersonal skills and readiness to work with cross-functional teams
- You enjoy ambiguity and you are capable of pivoting swiftly as new data or insights emerge

**_Why Join the AI Products LaunchPad team?_**
- Pioneering Role: Be a founding member of a newly formed group, shaping its direction and strategy
- Direct Impact: Report directly to the CEO and play a critical role in high-impact projects that bridge data science and product innovation
- Growth & Development: Access to continuous learning opportunities, new methodologies, and cutting-edge tools
- Collaborative Culture: Join a team that values open communication, diverse perspectives, and supportive collaboration
- Competitive Compensation & Benefits: We offer a comprehensive package to attract and retain top talent

**Notre vision**:
Le Groupe P\S\L est une organisation mondiale dédiée à mettre l'information au service de la médecine.
Les sociétés et les personnes du Groupe P\S\L visent à améliorer les soins médicaux en soutenant ceux qui en ont besoin, ceux qui les dispensent et ceux qui cherchent à les perfectionner.

À cette fin, nous souhaitons que nos services d'information et d'éducation contribuent aux objectifs que nous partageons avec nos cliniciens, nos clients et nos partenaires, à savoir : accélérer les progrès de la médecine et aider les gens à vivre mieux et plus longtemps.

**Notre mission**:
Notre principale contribution à la société est d'aider les cliniciens et ceux qui les soutiennent à offrir des soins médicaux de pointe.

Notre objectif commercial premier est d'aider nos clients et partenaires à accroître l'efficacité de leurs activités liées à la communication scientifique,