Sales and Marketing Specialist

**Overview**

**Responsibilities**:
From time to time, your manager may ask you to perform other related duties not specifically included in this job description. This job's key responsibilities include:
**1. Campaign Strategy & Planning**
- Plan seasonal promotions, webinars or info sessions that drive pipeline for each service line.
- Develop experiential campaigns (local events, roundtables, lunch-and-learns, trade shows) to deepen client relationships.
- Collaborate with leadership to define KPIs, budgets and media mix for each campaign.

**2. Demand Generation & Nurture**
- Set up and manage Google retargeting audiences and remarketing campaigns to recapture site visitors.
- Set up and manage Meta advertising campaigns to grow and develop a responsive audience

**3. Content, Website & Social**
- Partner with key stakeholders to develop videos, blog posts, whitepapers and case studies that support SEO objectives and capture leads.
- Produce multi-platform social content (organic posts, paid ads, Stories/Reels) to grow followers and engagement.
- Oversee community management: respond to comments, moderate discussions, and field customer queries on social channels.
- Develop LinkedIn business pages for all business units for cross-posting
- Plan and produce copy for ad buys including, but not limited to, Google, Meta, out of home and print

**4. Brand, Compliance & Creative**

**5. Events & Webinars**
- Handle end-to-end logistics for virtual events and webinars: registration pages, promotional invites, reminders, run-of-show, and post-event follow-up.
- Plan in-person events in conjunction with local office branches to increase community awareness and brand visibility

**6. Analytics, Reporting & Customer Insights**
- Implement and maintain tagging & tracking (pixels, UTMs, Tag Manager) to ensure clean data collection.
- Run customer surveys or NPS polls after campaigns and events; synthesize feedback and recommend improvements.

**7. Buyer Persona & Journey Mapping (Stretch Goal)**
- Maintain up-to-date buyer personas and document each stage of the buyer’s journey.
- Align content, campaigns and touchpoints to guide prospects smoothly from awareness to decision.

**8. Cross-Functional Collaboration & Tech Stack**
- Partner daily with the Intake team to ensure campaigns align with service offerings and ongoing client feedback
- Coordinate with Intake to hand off Marketing Qualified Leads/Sales Qualified Leads, gather feedback, and refine lead-scoring for retargeting
- Administer the marketing stack
- Manage vendor and influencer relationships: scope work, track budgets, and review deliverables, providing input on procurement decisions (but not final authorizations).

**9. Internal Communications & Enablement**
- Assist in drafting weekly “marketing updates” for leadership and broader staff to share campaign performance, upcoming initiatives, and key wins.
- Create and maintain templates, guidelines or training materials so other teams can leverage marketing assets effectively

**What you bring**:

- Ability to work well with a team and as an individual contributor
- Ability to multi-task and work in a fast-paced environment
- Strong communication skills, both written and verbal
- Strong organizational skills
- Strong time management skills and ability to meet deadlines
- Strong project management skills and ability to manage multiple projects at once
- Results-oriented with the ability to identify forward-thinking techniques to achieve revenue goals
- Ability to learn new technologies or strategies quickly

**Job Types**: Full-time, Permanent

Pay: $55,000.00-$60,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

**Language**:

- English (preferred)

Work Location: In person