Affiliate Media Site Lead

**A Little Bit About Us**

Part of a global affiliate marketing team, our missions is to drive traffic and generate leads for our clients. We’ve built a team of talented marketing and technology experts who thrive in our evolving industry and are driven to be the best in market.

Join us in transforming clicks into results.

**Your Impact**

Some projects come along once in a lifetime. This is one of them. A storied brand, over 20 years in the making, is ready for a bold reinvention — and we’re looking for the people who will make it unforgettable. Think heritage, reimagined. Reputation, reignited. A brand reborn with fresh energy, sharp creativity, and unstoppable ambition.

You’ll join a team of talented individuals across disciplines — all driven by one mission: to take this brand to new heights. Ready to leave your mark and help write the next chapter? This is your adventure.

**Your New Role**

The **Affiliate Media Site Lead** is a highly-driven entrepreneurial leader who manages a major affiliate media site with ambitious growth goals. Reporting directly to the Head of Media, you’ll be responsible for steering the end-to-end development, execution, and performance of a flagship site aimed at achieving significant profitability within a two-year window. You bring strong cross-functional leadership skills, exceptional organizational ability, and a sharp understanding of the affiliate marketing space in North America. In this role you’ll steer a team of expert leads across editorial, creative, commercial, performance, and technology functions, orchestrating their work into a cohesive growth roadmap.

**What you’ll be working on**
- **Project Leadership**: Own the strategic direction and operational execution of a large-scale media affiliate site with a mandate to go from zero to substantial revenue in two years.
- **Roadmap Development**: Translate a high-level ambition into a tactical, time-bound roadmap that includes clear deliverables, KPIs, milestones, and accountability checkpoints. Collaborate closely with cross-functional leads to ensure each workstream aligns with broader business objectives, proactively identify risks and dependencies, and continuously refine the roadmap based on performance insights, market shifts, and team feedback.
- **Audience Development**: Create and execute plans to attract and retain both English and Spanish-speaking audiences in the North American region.
- **Revenue Strategy**: Develop monetization strategies grounded in affiliate marketing best practices, with a clear focus on scalable, long-term profitability.
- **Progress Reporting**: Regularly update the Head of Media and other senior stakeholders on performance progress, course-corrections, and emerging risks.
- Other duties as assigned in support of the Special Project Team.

**A little bit about you and your qualifications**:

- 7+ years of experience in digital media, content strategy, affiliate marketing, or digital product management.
- Bachelor’s degree Business, Marketing, Journalism, English, PR or related fields.
- Demonstrated success leading or launching digital projects from concept through to execution and scale.
- Experience managing or working closely with diverse functional leads (e.g., content, design, SEO, tech, commercial).
- Strong analytical and organizational skills with a proven ability to deliver against ambitious performance targets.
- Deep understanding of the North American digital consumer landscape, particularly in the digital entertainment industry or broader affiliate marketing space.
- Excellent data fluency with the ability to interpret traffic, engagement, and monetization metrics to inform strategy and prioritization.
- Experience launching or scaling affiliate media sites, ideally with both editorial and performance-driven approaches is preferred.
- Familiarity with keyword research, on-page SEO, conversion funnels, and CRO tools is preferred.
- Understanding of content needs and preferences in English and Spanish-speaking markets in North America is a plus.
- Comfort working in fast-paced, high-ambiguity environments with evolving strategies is preferred.
- Proficiency with project management tools such as Asana, Jira, Trello, or similar is a plus.

**What’s in it for you**:
Top of the line equipment to thrive in your role

Full medical benefits from day 1 for you and your family
- including 100% employer-paid coverage for top-tier Health and Dental Benefits

Generous maternity leave top-up program

Group RRSP with employer contributions

️ Start at 3 weeks annual vacation time, with extra vacation time accrued annually and more time off gifted at milestone workaversary

Enhanced flexible work hours, flexible sick days, and an annual fitness allowance

Hybrid working model - join us in office three days a week

Eligible employees can work internationally for up to four weeks per year

An ever-changing industry and supportive environment to propel your growth

️ Enjoy our beau