Campaign Manager

5 days ago

Toronto, Canada JAM Direct Full time

A JAM Campaign Manager works with account and development teams to set up, test and deploy complex, dynamic, data-driven marketing campaigns for some of Canada’s biggest brands. Supported by a team of over 175 one-to-one communication experts, you’ll enjoy a culture that promotes personal and professional growth.

**Responsibilities**

Manage multiple Salesforce Marketing Cloud (ExactTarget) and Adobe Campaign accounts for enterprise-level clients.
- Set up data imports, exports & segmentation filters
- Implement personalization & dynamic content
- A/B testing
- Performance reporting, tracking & data pulls
- Work alongside Account Team for client UAT testing
- Write HTML and testing in multiple platforms & environments
- Work with vendor platform support and deliverability teams to proactively investigate and resolve client issues
- Recommend process improvement strategies and help develop efficiencies to help manage client expectations
- Support Account Team and clients with technical expertise & best practices, and provide guidance on client expectations and realistic accommodations
- Provide Account Team with expertise based on previous issues, resolutions, emerging concepts and industry trends

**Desired Skills & Experience**
- Understanding of HTML and CSS
- Experience with AMPscript (nice to have)
- Understanding of Canada’s Anti-Spam regulation (CASL)
- Experience in scripting languages to access data such as SQL
- Experience in data-driven and creative thinking to analyze campaign results
- Strong organizational, analytical, and problem solving skills
- Proven ability to work in a fast-paced, dynamic environment with competing deadlines and multiple priorities
- Positive, motivated attitude

**Soft Skills**
- Confidence without ego
- A glass-half-full type - a positive attitude takes you places
- Focused on every last detail because you get the big picture
- Eager to question things - there is opportunity in questions
- Accountable, even when that means highlighting a mistake
- Eager to make those around you better
- Always up for a challenge

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Experience**:

- Adobe Campaign or Salesforce Marketing Cloud: 1 year (required)
- HTML and CSS: 1 year (preferred)

Work Location: Hybrid remote in Toronto, ON M6K 3E3

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