Coca Cola Retail Activation Specialist

The Agency:
Job Summary:
The Retail Activation Specialist (RAS) position is responsible for maintaining availability and merchandising products according to Coca-Cola standards within their designated territories. This includes cold box, ambient product placement, building displays, updating POS, and maintaining clean and organized product space. The RAS is dedicated to meeting customer service expectations through daily communication, problem-solving, and appropriate follow-up with all designated program stakeholders.

Additionally, the RAS is responsible for maintaining professional relationships with store(s) stakeholders, RAS colleagues, Coca-Cola, Green House Management, bottler stakeholders, and consumers at the store level. As the face of Greenhouse, the RAS will frequently communicate with the Field Sales Manager (FSM) and the Regional Marketing Manager (RMM) to ensure alignment of program opportunities and objectives while ensuring program imperatives are being achieved and excelled.

Primary Responsibilities/Activities:
**Local & Key Account Management (80%)**:

- Secure New Points of Distribution (PODs) within key accounts
- Open New Accounts - 90 days unsold
- Gain new and increase existing brand facings, securing superior representation versus the competitive set:

- Cold-box placements
- Out of Department placements
- Obtain “high-traffic” display opportunities and maintain brand merchandising standards

throughout account(s)
- Review territory coverage plan with FSM weekly based on commercial opportunity; ensuring routes cover accounts where the initiatives mentioned above are attainable

**Communication & Reporting (20%)**:

- Record a minimum of 40 account calls per week via Repsly
- Record 40 working hours per week via Repsly
- Attend and actively participate in weekly team calls
- Submit a monthly report to key brand stakeholders
- Execute a quarterly review with key program stakeholders
- Ensure proper budget management via expense report submission bi-weekly

**Minimum Requirements**:

- CPG experience preferred
- Beverage industry experience preferred
- Strong customer service skills
- Strong brand marketing and negotiation skills
- Adept at networking, selling and interacting with diverse groups of people
- Excellent communication and presentation/public speaking skills
- Ability to develop and maintain effective working relationships with all members of extended sales and brand teams
- Ability to be a passionate and enthusiastic brand ambassador for the Smartwater
- Has strong Business Acumen, including Microsoft Office, Google Suite Professional

communication, and Presentation development
- Understands how to get things done by leveraging opportunities against multiple resources
- Results-driven and customer-focused mentality with a collaborative attitude
- Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)
- Must have a valid Driver’s License and be able to drive/travel through the designated market area
- Ability to travel out of state

**Essential Physical Functions**:

- Observes associate, customer/member, or supplier behavior
- Enters and locates information on computer
- Creates documents, reports, and event recaps for tracking progress and success
- Ability to lift weight in excess of 40 lbs.
- Ability to carry weight in excess of 40 lbs.
- Ability to sit/stand for prolonged periods of time
- Ability to pick up and transport POS, merchandising equipment, and product

**Minimum Requirements**:

- 1-2 years of CPG products sales experience
- Beverage industry experience preferred
- Strong customer service skills
- Strong brand marketing and negotiation skills
- Adept at networking, selling, and interacting with diverse groups of people
- Excellent communication and presentation/public speaking skills
- Ability to develop and maintain effective working relationships with all members of extended sales and brand teams
- Ability to be a passionate and enthusiastic brand ambassador for the hydration portfolio
- Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development
- Understands how to get things done by leveraging opportunities against multiple resources
- Results-driven and customer-focused mentality with a collaborative attitude
- Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)
- Must have a valid Driver’s License and be able to drive/travel through the designated market area
- Ability to travel out of state

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