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Data Analyst, CRM

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Recipe Unlimited Corporation is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, St.Hubert, Montana’s, Olive Garden Canada, Bier Markt, East Side Mario’s, The Landing Restaurant Group, New York Fries, The Pickle Barrel & Catering, State & Main, Elephant and Castle, Original Joe’s, Fresh Kitchen + Juice Bar, The Burger’s Priest, Blanco Cantina and Anejo. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn’t the only thing we offer - we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.
The Data Analyst - CRM plays a critical role in transforming customer data into meaningful insights that drive personalized engagement, marketing effectiveness, and business growth. This role ensures seamless data integration between Salesforce, mParticle, and other systems, enabling a unified customer view. By translating complex data into compelling narratives and strategic recommendations, this role empowers cross-functional teams with actionable intelligence. The analyst will present these insights to marketing and business leadership, directly influencing campaign strategy and investment. This position bridges the gap between raw data and strategic decision-making, acting as a key consultant to help the organization deliver more relevant, data-driven customer experiences.
What you will do in this Role
1. Data Integration & Management
- Design, validate, and monitor data flows between mParticle, Salesforce, and other internal/external data sources (Open Table, Big Query, Guest WiFi).
- Partner with development teams to ensure proper tracking and tagging across digital channels (web, app).
- Troubleshoot data discrepancies and support data hygiene efforts across platforms.

2. Reporting & Analytics
- Build and maintain regular and ad hoc reports on CRM performance, customer engagement, and campaign KPIs.
- Conduct deep-dive analyses to uncover the 'why' behind user behavior, lifecycle trends, and segmentation performance.
- Translate complex data findings into clear, compelling narratives that tell the story behind the numbers. Articulate strategic recommendations to marketing leadership and business stakeholders to drive campaign optimization and inform future strategy.

3. Dashboard Development
- Develop and maintain interactive dashboards in Looker Studio for internal stakeholders.
- Ensure consistency in data definitions and visual standards across dashboards.
- Automate and streamline recurring reports where possible.

4. Segment Creation & Management
- Define, build, and document audience segments in Salesforce Marketing Cloud, mParticle, or other CDP/CRM tools.

Monitor segment performance and provide insights to improve targeting precision.
5. Collaboration & Stakeholder Support
- Act as a key strategic partner and internal data consultant for CRM, Marketing, Ecommerce, and IT teams to align data strategy with business objectives.
- Present and defend analytical findings to stakeholders at all levels, including senior leadership, translating technical results into clear, business-focused implications and actionable next steps.
- Contribute to continuous improvement of CRM data strategy and tooling.

6. Data-Driven Customer Experience
- Influence and guide the strategic development of customer journeys by providing data-backed narratives on customer behavior and friction points.
- Present data-driven stories that shape and refine communication strategies, ensuring marketing efforts are targeted and effective.
- Support and enhance journey mapping efforts, ultimately driving a more seamless and effective customer experience.

What We Are Looking From You
**Required**:

- Bachelor’s degree in Data Analytics, Statistics, Computer Science, Marketing, or related field.
- 4+ years experience in a data analyst or CRM analyst role.
- Strong experience with SQL, Google BigQuery, or other query languages/tools.
- Proficiency in Looker Studio (formerly Data Studio) and other data visualization tools.
- Solid understanding of customer journey data, digital tracking, and data modeling.

**Preferred**:

- Experience with data integration tools
- Proficient with Salesforce (Marketing Cloud or CRM) and mParticle or similar CDP.
- Familiarity with Python, R, or other analytics scripting languages.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA).
- Key Skills:

- Analytical thinking and attention to detail
- Strong communication and storytelling with data
- Problem-solving mindset with data integration and transformation
- Collaborative and cross-functional work style

What’s in it for you?
- Flexible/Hybrid work environment
- You’d be join