Brand Manager

2 weeks ago

Toronto, Canada The Swatch Group (Canada) Ltd. Full time

**Job description**:
The Brand manager will lead the development of the Blancpain brand in and business in the Canadian market. The Brand manager will have full P&L responsibility and oversee 360-degree brand management, including sales and retail development, marketing, merchandising, budgeting, and inventory management. This role involves daily operational leadership and long-term strategic planning in line with HQ directives.
- **Compensation**: Competitive base salary + performance-based bonus
- **Benefits**:

- Health, dental, and vision coverage
- RRSP contributions with company match
- Employee discount
- Life insurance
- Paid vacation and sick days

**Responsibilities include**:
Brand & Market Strategy
- Lead daily brand operations across Canada, ensuring alignment with global strategy.
- Develop and expand distribution channels to maximize market penetration.
- Identify growth opportunities through retail expansion and strategic brand positioning.

Retail & Sales Management
- Oversee selling activities, merchandising, stock management, and account servicing.
- Drive retail presence in high-impact locations (SIS, Corners, Boutiques).
- Manage national distribution networks and foster long-term relationships with luxury retailers.

Marketing & Communication
- Allocate and manage local marketing budgets effectively.
- Prepare and execute new product launches and promotional events.
- Develop and implement communication strategies that reflect brand values and drive engagement.

Forecasting & Reporting
- Complete forecasts, sales analysis, and performance reports.
- Monitor profitability and customer satisfaction, implementing improvement plans as needed.

Client Experience & Brand Events
- Champion customer care initiatives focused on service excellence and loyalty.
- Organize and manage brand events that create emotional connections with clients.

Operational Excellence
- Ensure consistent brand placement and adherence to global guidelines.
- Lead training initiatives and negotiate case space to enhance in-store visibility.

**Working Conditions**:
This is a full-time, on-site role that involves 25% to 50% travel across Canada and internationally. Travel may include car, train, or air transportation. The position requires extended periods of computer work and a high level of attention to detail when preparing reports and documentation.

**Employment Status**:
Full-Time: 40 hours per week on average. Must maintain open availability to meet the needs of the business.

**Profile**:

- Strategic and results-driven leader with a passion for luxury.
- Strong relationship builder with excellent interpersonal skills.
- Self-starter who thrives in dynamic, fast-paced environments.
- Able to balance creative vision with commercial execution.

**Professional requirements**:

- Minimum 7 years’ experience in brand or account management, with at least 5 years in the luxury industry.
- Deep understanding of the Canadian retail landscape.
- Proven success in real estate strategy and lease negotiations.
- Fluent in English; French is an asset.
- Experience working in multicultural and international environments.
- Strong organizational, presentation, and communication skills.
- Excellent negotiation and problem-solving abilities.
- Ability to travel nationally and internationally.
- Working knowledge of SAP/S4Hana is an asset.

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